Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 84

Test Audience Research Interview 84

.orgSource

SEPTEMBER 25, 2023

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. The results are amazing when you consider that a machine can write a social post or a campaign promotion in minutes. Eliza was a natural language processing program created to explore the dynamics of conversation between humans and machines.

Las Vegas 221

Las Vegas Language Interaction Associations 221

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. If not, you’re missing an opportunity to improve your results. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Start Testing Tomorrow.

Test 177

Test email Mail Rate 177

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

Websites 318

Websites Work Test Nonprofit 318

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

Test 100

Test WordPress Plugin Tools 100

Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Ask platform providers to set up a test auction so you can see how easy it is for your supporters to access and use. Conversely, if an item has zero bids you can reduce the minimum bid price to get bidding started.

Tips 267

Tips Online Management Help 267

The Fundraising Authority

SEPTEMBER 22, 2022

1 – Consistent Mailings Produce Better Results If your annual appeal letter is the only time that your donors hear from you via snail mail, then your mailing will not raise its full potential. Consistency produces better results. Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

Mail 321

Mail Fundraising Database Summary 321

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 243

Facebook Fundraising ROI Virginia 243

Media Cause

JUNE 27, 2023

This ensures you’re not wasting spend on areas that won’t drive results. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level. Consider adding them into the mix to strengthen consistency and drive results.

Social Media 97

Social Media Guide Media Social 97

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space.

Benchmark 77

Benchmark Blackbaud Report Online 77

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? What results have you seen?

Rate 134

Rate Content Conversation Test 134

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. From here you’ll be able to understand which of your marketing efforts are getting the best results. We’ll get to that next.

Donor 295

Donor Track Campaign Facebook 295

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. This is important for conversion metrics or click-through success metrics. Resulting in a data-informed way to make business decisions.

Analytics 169

Analytics Marketing Taxonomy Module 169

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. That’s it!

Business 89

Business Atlanta Chicago Benchmark 89

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions. It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

AUGUST 14, 2022

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. Why is the Psychology of Giving Important? First, you will need to determine why your donors give.

Donor 289

Donor Giving Method Nonprofit 289

Bloomerang

AUGUST 16, 2021

Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm. But you’ve got to be patient, and you’ve got to have goals against which you can measure your results. Some of the things you’ll measure will be actions, while others will be results. . Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Candid

JULY 26, 2023

This results in potentially messy and inconvenient hybrid meeting experiences for hosts and participants alike. Test your tech in advance Once you understand what tech is available and needed, test it out! Either way, be sure to conduct thorough audio tests to make sure everyone can be heard on the call.

Laptop 98

Laptop Audio Virtual Test 98

Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Does an AI-driven approach result in more or less revenue than a more manual approach?

Course 130

Course Fundraising Analysis Mail 130

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came.

Method 353

Method Fundraising Virtual Nonprofit 353

Global Giving

APRIL 4, 2019

Results from donor surveys or feedback forms. You can also gather some very qualitative and detailed data about donor experience in your in-person conversations with your donors. Testing a hypothesis means you should not look for data and interpret it in a way that only confirms your thoughts.

Conversation 52

Conversation Data Fundraising Hints 52

.orgSource

APRIL 25, 2023

Before adding talent, have a thoughtful conversation. When a manager wants to add talent, have a thoughtful conversation,” Sarah advised. You risk hiring someone who will be unhappy as a result of multiple misunderstandings due to the speedy process. Review the job description carefully to determine what new expertise is needed.

Application 221

Application Statistics Culture Job 221

Qgiv

OCTOBER 17, 2023

.” Features Included Launched and soon-to-be-released features that fall under Fundraising IQ include: Dynamic Giving Amounts: Fundraising IQ leverages machine learning to analyze donor data and suggest dynamic, personalized donation amounts to donors to increase conversions.

Fundraising 59

Fundraising Press Test Industry 59

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Media Cause

MAY 8, 2023

Clicks CTR Form Submissions The result? By having your target audience(s) clearly defined, you can choose paid platforms that your audience actively uses and engages with to help get your messaging to them and drive greater reach, awareness, and conversions. Test, Test, Test!

Tips 52

Tips Organization Channel Benchmark 52

sgEngage

SEPTEMBER 15, 2022

Our expectations around results are powerful. These rigid structures also mean that we wait for results (even if it’s in 6-to-12-month pilot studies), or we copy and paste best practices from other communities based on the assumption that what works in one place will work in another. Redefine Success by Solution Testing.

Collaboration 70

Collaboration Impact Test Grant 70

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. This allows you to successfully test and evaluate your personalization strategies and tactics. Other common tactics include adding a first name into the body of an email or the subject line to test performance.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

JANUARY 19, 2024

The longer keyword targets your audience more precisely, leading to better engagement and conversion. Page Titles : These are the clickable headlines you see in search results. Test your website’s mobile friendliness with page speed insights and mobiReady. Over time, that can improve your organic ranking.

Action 268

Action Practice Tips Seattle 268

Candid

JUNE 7, 2023

To answer these questions and put experts’ advice to the test, I decided to ask my peers. But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation. The results included a couple of surprises and reinforced some of the expert advice.

Advice 98

Advice Social Media Media Meme 98

Nonprofit Tech for Good

JUNE 22, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Respond personally to new donation activity.

Action 300

Action Fundraising Nonprofit Gift 300

.orgSource

MAY 15, 2023

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions. It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Forum One

MARCH 9, 2023

We love to extend learning at Forum One, so I was excited to be able to bring two experts at the forefront of new digital applications for government together for an open conversation, How & When to Create Custom AI/ML Solutions in Government. –these are well-understood applications of AI with meaningful results.

Government 65

Government Learning San Jose Hawaii 65