Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). The audience should set the tone for your campaign, including the messaging and content creation. Define the problem.

Communication 88

Communication Campaign Channel Measure 88

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. This is one way communications and there is nothing social about it.

Metrics 75

Metrics Brain Social Media Social Network 75

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Nimble AMS

AUGUST 8, 2022

A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data. What is data governance? .

Policy 116

Policy Government Adopt Associations 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. The problem might be something you’ve never considered. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. But there was agreement that membership retention and loyalty problems might be symptomatic of declining confidence.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. What is the way out of this problem? Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Professional support.

Nonprofit 110

Nonprofit Audience Library Research 110

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

ASU Lodestar Center

DECEMBER 29, 2020

Social enterprises, however, could help solve this problem. New issues may become the top priority as old issues become less of a problem. As your enterprise is founded and starts to grow, you’ll need to be able to measure your success. To measure profits, using traditional bookkeeping and financial metrics will be acceptable.

Issue 52

Issue Community Create Help 52

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53

Metrics email Campaign Rate 53

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Immediacy and response are key, even as short-form content proliferates. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

JULY 20, 2021

Our objective is to create a company that includes the kind of robust diversity that facilitates the best productivity, problem solving, and innovation coming from people bringing a variety of perspectives to bear on our challenges and opportunities. Can you talk about how Blackbaud measures the success of their goals?

Government 97

Government Social Blackbaud Companies 97

Kindful

MAY 12, 2021

What unique problems did you encounter? Now think about where you found that information and the answers to those problems. Create a content plan with your keywords. You’ll discover new ways to improve your website’s architecture, content, and speed. Content ideas. You’ll measure success by keyword visibility.

Online 73

Online Fundraising Adopt Search 73

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

AccelEvents

AUGUST 10, 2020

The post-event survey is one of the most effective tools available for measuring attendee experience and gaining valuable insights into your virtual event as a whole. Focus on the event technology and event platform used, the virtual attendee experience, and the event content. Ask a general question first. Ask NPS questions early.

Survey 98

Survey Virtual Question Sponsor 98

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Amy Sample Ward

MARCH 14, 2010

Using tools that allow reposting, sharing, emailing and so on will give anyone the options they want to push your content around the web for you. The value of the tool grows as people value the tool and add more content. Convincing your executive team to use crowdsourcing shouldn’t take bribery.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

The Networked Nonprofit wasn’t only about making smart use of social media and metrics. They can help people with different knowledge, skills, and points of view to tackle a shared problem, see old things in new ways, or challenge the status quo. How to make convenings count: a new hands-on guidebook. By Noah Rimland Flower.

Arts 95

Arts Design Collaboration Analysis 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Curates content to capture attention from their network in an age of information overload.

Social Media 100

Social Media Effective Media Social 100

Top Nonprofits

MARCH 12, 2021

After all, common problems— like the COVID-19 pandemic of the past year —yield common solutions. Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. Consider making some small tweaks to the tone of your content to make it more fun, casual, and relatable. Predicting outcomes.

Trend 98

Trend Campaign Fundraising Mobile 98

Connection Cafe

AUGUST 25, 2017

Jobs to be Done Theory is about understanding what problems the website is solving for and the its responsibilities to end users and the organization, and then deciding how well is it performing those tasks. And being able to get that feeling from more than just the content itself. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation Primer. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Media Cause

OCTOBER 18, 2021

In the post, I highlighted how brand guidelines help you build sustained support, stick to a budget, and make it easier for anyone at the organization to create essential content before you have the budget to hire a full-time designer. Last year, I wrote a post about the five reasons nonprofits need brand guidelines.

Guidelines 72

Guidelines Nonprofit Audience International 72

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. The problem is even more acute for nonprofits, which typically experience stricter budgets and more mission-related limits on what they can do when they market. Use metrics, and when you can't, stay rigorous.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Saleforce Nonprofit

AUGUST 3, 2021

Using the Champion role in Philanthropy Cloud, trusted employees can create content on the platform. This is a popular capability for local offices to have more autonomy in their content, as well as with employee resource groups, or ERGs. Don’t try to solve all the world’s problems at once, especially if you’re not properly equipped.

Change 65

Change Giving Philanthropy Companies 65

AccelEvents

AUGUST 10, 2020

The post-event survey is one of the most effective tools available for measuring attendee experience and gaining valuable insights into your virtual event as a whole. Focus on the event technology and event platform used, the virtual attendee experience, and the event content. Ask a general question first. Ask NPS questions early.

Survey 59

Survey Virtual Question Sponsor 59

Bloomerang

NOVEMBER 13, 2021

So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. Robin’s asking, “Writing a grant, how can you report impact and add measures to success with looking for funding for a pilot program?”

Report 82

Report Measure Process Impact 82

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. You'll face that problem with any tool you ultimatley use. All the metrics you collect, ask the So What?

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. Google Analytics has proven particularly helpful for content-based sites and commerce sites. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit.

Analytics 54

Analytics Google Social Media Websites 54

Get Fully Funded

MARCH 4, 2021

The success of your Google Ad Grant can be measured by whether you meet these goals. Using high-quality content, concise language, and effective Calls To Action, visitors will be more inclined to meet your desired goals. Starting off, this should be a realistic and achievable goal.

Grant 52

Grant Google Nonprofit Skills 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Unique Blog Readers (content consumption ??? measuring your impact on the world!).

RSS 50

RSS Typepad Files Feeds 50