Remove Content Remove Evaluation Remove Metrics Remove Problem
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“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. You’re ahead of the game if your organization addresses a problem affecting communities across the country. Common measurements include: Time spent on your site.

Grant 98
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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Define the problem. Outline the solution.

professionals

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. The problem might be something you’ve never considered. You need to constantly evaluate the data and analyze progress. But there was agreement that membership retention and loyalty problems might be symptomatic of declining confidence. Could the issue be trust?

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Library of existing content.

Nonprofit 110
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Track your own data.

Analytics 126
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Evaluate past fundraising and acquisition campaigns. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. the timing of their donation)?

Fund 52