Eric Jacobsen Blog

JANUARY 7, 2024

To share your mission with a wide audience. Are we gathering photos all year long so we have enough come time to prepare our report? Where will we tell our key messages in different ways (Executive Director letter, photo captions, etc.)? To recognize important people (volunteers, donors, major funders, partners).

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Candid

MARCH 14, 2024

Rethink why your organization is on social media It’s likely that your audience logs on to social media expecting to be entertained, educated, or informed. This will help you understand what your audience may be interested in. Less than 10% of your audience sees any given post. Here are some of the highlights: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Flickr Photo by Matthew Field. ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil.

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Greater Giving

MARCH 25, 2024

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Since the focus of the description should be on the items, you should include photos. Aside from giving guests an idea of what your item looks like, photos also attract bids.

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ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! From nurturing new email sign-ups to celebrating important milestones, leveraging automation techniques—and personalizing your content for different segments of your audience—is a smart and easy way to highlight the impact of your supporters’ generosity.

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Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. Whatever you choose, colorizing your photos will bring a sense of uniformity to your photos. What Are Brand Guidelines? One easy way to do this is by colorizing your photography.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. You can take still photos from the video to use in flyers, social, email, print and more. . ?

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. You might want to hire a photographer for events, then get participant’s permission to tag them in photos on social media.

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Association TV

FEBRUARY 9, 2021

As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience. There are many options when it comes to video, including full-production live-action filming, through to basic text and photos on-screen.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

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John Kenyon

APRIL 11, 2024

The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. Photo Illustration: Steven Veach; photos, Jupiter Images Responsible Steps So how can we responsibly navigate racial bias in AI/LLMs while using these powerful but flawed tools? Context is key.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. Other times, I simply made them stretch like the photo above. Movement can also incorporate what you’re training on.

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M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

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Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Note – Photos or a video of your characters are HIGHLY recommended. Show them who, where, why.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

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Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos. Like mentions and replies.

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Nonprofit Tech for Good

MARCH 11, 2023

Choose a provider that allows you to upload photos, videos, and customize text. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships. 2) The right tools automate time-consuming tasks.

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Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Act one – Set Up.

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The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

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NonProfit Hub

FEBRUARY 6, 2024

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. Click “Add a Button” on the top right of your nonprofit’s page underneath the cover photo.

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Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. You can add hashtags and location tags to make your photos even more searchable. Vine is the other popular short video tool.

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Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

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Greater Giving

APRIL 19, 2024

AI Photobooths: Redefining the Take-Home AI (Artificial Intelligence) is everywhere these days, and the event show proved it can elevate even the classic photo booth. AI-powered photo booths with interactive features and filters were a huge hit! Now go forth and create some magic! Let’s chat!

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EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. Showing photos of a wide array of animals demonstrate how their programs benefit hundreds of species across the country. They’re a powerful tool for communicating your impact, but what makes an annual report effective? The Humane Society.

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Nonprofits Source

NOVEMBER 27, 2023

Ensure your landing pages are not only clear but also visually appealing by adding photos and videos that align with your branding. By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility.

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Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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Greater Giving

AUGUST 25, 2023

These items can range from branded merchandise like tote bags and t-shirts to unique giveaways that resonate with your audience. Audience Description Describe your event’s target audience. Bonus points for using social media to spotlight your contributors through photos and hashtags!

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Qgiv

DECEMBER 16, 2021

Because they were hosting a scavenger hunt both virtually and in person, Big Brothers Big Sisters of the Bluegrass used photo challenges to make it fair for both types of teams. The photo challenges encouraged teams to upload photos completing scavenger hunt tasks or gathering scavenger hunt items for points. Information.

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Candid

APRIL 22, 2024

Another way to get on funders’ radars is to offer to speak to their staff or boards about an issue, which can help position grassroots organizations as experts and resources that may lead to requests to speak in front of a larger audience of funders.

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Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Build suspense for the event.

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Candid

APRIL 25, 2024

Lilly Endowment has awarded targeted funding of $4 million to the Religion News Service to support its editorial work and expand and diversify its audience. Photo credit: South_agency via Getty Images The post Foundations step up funding to bolster trust in local news appeared first on Candid Blog.

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Qgiv

SEPTEMBER 14, 2021

When it comes to collecting auction items, the first step is to think about what your audience would appreciate. With that list, reach out to local businesses that carry the items that appeal to your desired audience. Write item descriptions and take photos as items come in. Larger items may require outdoor photos.

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Neon CRM

NOVEMBER 30, 2023

Quote over a photo of a woman speaking. Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience. This provides a behind-the-scenes of your storytelling process and ensures your audience that people are telling their stories willingly. " 13.

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Bloomerang

JANUARY 21, 2022

In today’s media environment where and how you communicate to your audiences is always changing. Video continues to be a key driver online to engage audiences, help people remember your organization, and connect on an emotional level. . Successful marketing means updating approaches. Video Has to Be a Part of Your Marketing Mix.

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Bloomerang

AUGUST 10, 2021

You should also ask them to post a photo of themselves at your event with your event hashtag to raise awareness and show their friends that they’re supporting your organization. . The fewer steps you give your audience to post the fundraiser, the better. Invite them to share the Facebook Fundraiser on their Facebook page.

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