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How To: Write Fundraising Auction Item Descriptions

Greater Giving

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Indicate comparison (competitive, superior, ultimate, etc.)

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You will want to be sure you have a typeface that works nicely as a headline and another for body text. What Are Brand Guidelines? You also want to include any style decisions.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Build suspense for the event.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. To break up the monotony, you’ll want to post photos, videos, links and graphics.

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Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

By telling your audience why they received the message from you, you encourage them to react quickly. Remember that Facebook users are bombarded with photos and videos constantly, and it can be hard to really grab a potential customer’s attention. Be as clear as possible and include a prompt to take some sort of action.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. You can directly pin your videos from YouTube and your photos from Flickr.