How the Indianapolis Zoo Preserved their Visitor Experience with Dynamic Pricing
NOVEMBER 10, 2014
In 2014, the Indianapolis Zoo introduced dynamic pricing. Curious about their model, I reached out to Dennis Woerner , the director of marketing for the Indianapolis Zoo, and asked him to talk to tell me more about their pricing system. In spring of 2014 the Indianapolis Zoo opened the Simon Skjodt International Orangutan Center. Dynamic pricing at the Indianapolis Zoo addressed the critical issue of attendance administrators were hoping to address.