Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2017

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. This comprehensive book covers the following: Part One addresses storytelling readiness, especially now to transform your nonprofit’s culture.

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. Your peer-to-peer software should provide the opportunity for them to share these elements with personal photos and customized descriptions. As of 2019, 90.4%

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EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! From nurturing new email sign-ups to celebrating important milestones, leveraging automation techniques—and personalizing your content for different segments of your audience—is a smart and easy way to highlight the impact of your supporters’ generosity.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

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Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. Stories are relatable.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. You might want to hire a photographer for events, then get participant’s permission to tag them in photos on social media.

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EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. Showing photos of a wide array of animals demonstrate how their programs benefit hundreds of species across the country. They’re a powerful tool for communicating your impact, but what makes an annual report effective? The Humane Society.

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Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Launch a Storytelling Campaign Studies have proven that storytelling is much more effective than fact-sharing alone. We recommend running a story-centric campaign that leads up to GivingTuesday.

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Tech Soup

SEPTEMBER 8, 2017

Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all.

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The Storytelling Non-profit

MARCH 7, 2022

As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. It can enhance your campaign’s effectiveness by: Allowing you to sequence messaging in a way that moves the audience towards your goals.

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Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats. Long-form writing performs better with SEO.

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NonProfit Hub

FEBRUARY 6, 2024

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. Click “Add a Button” on the top right of your nonprofit’s page underneath the cover photo.

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Tech Soup

MAY 14, 2013

RSVP now for TechSoup's fourth annual Digital Storytelling Screening and Awards Party on Tuesday, May 28 at 7 p.m. And presenting the Lytro Camera for best photo entry is Lisa Rose, executive director at PhotoPhilanthropy. You can also watch the awards ceremony live streamed on uSTREAM online for our global audience.

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Candid

APRIL 22, 2024

Another way to get on funders’ radars is to offer to speak to their staff or boards about an issue, which can help position grassroots organizations as experts and resources that may lead to requests to speak in front of a larger audience of funders.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. You can take still photos from the video to use in flyers, social, email, print and more. . ?

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Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

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TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

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Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Be clear on: Your target audience. Where does your target audience spend their time online? Twitter is great for quick updates; Instagram is great for sharing photos.

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Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos. Like mentions and replies.

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Tech Soup

MARCH 21, 2016

For the sixth year, TechSoup's annual challenge will help nonprofits learn how to increase their storytelling skills for fundraising and advocacy purposes. Storytelling skills are also a prerequisite to successful advocacy. Take Part in the Digital Storytelling Challenge! Ladies and gentlemen, Storymakers 2016 is here.

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Tech Soup

APRIL 25, 2013

On Monday, April 16, TechSoup took its Digital Storytelling global with a full-day tweet chat spanning 10 time zones. Each tweet chat covered a different facet of digital storytelling and featured storytelling experts and nonprofit and library participants.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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The Storytelling Non-profit

SEPTEMBER 14, 2021

In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. . Storytelling for Fundraising – It’s a Non-negotiable. The best way to help them understand that is through storytelling. .

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Tech Soup

MARCH 21, 2016

For the sixth year, TechSoup's annual challenge will help nonprofits learn how to increase their storytelling skills for fundraising and advocacy purposes. Storytelling skills are also a prerequisite to successful advocacy. Take Part in the Digital Storytelling Challenge! Ladies and gentlemen, Storymakers 2016 is here.

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The Modern Nonprofit

JANUARY 25, 2022

It’s important to consider your audience as well as the different use capabilities of each network when it comes to deciding which kinds of accounts to maintain. Facebook is a great tool for sharing photos and videos, spreading news of events and sharing company updates. Keep in mind good storytelling techniques.

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Tech Soup

MAY 28, 2013

That's what the Digital Storytelling Challenge seeks to accomplish every year. At the 2013 Digital Storytelling Awards Gala on May 28, the community's successes were clear. Our team was quite impressed with the quality of photos and videos submitted, and all the hard work that was put into each. " First Place Photo.

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Tech Soup

OCTOBER 4, 2012

The panel "The New Connectivity: Storytelling for the Digital Age" focused on best practices for nonprofits and other social good organizations to spread their message over social media. Heroic Stories Capture Nonprofit Audiences. Learn More About Digital Storytelling. Create Documentaries for Your Cause.

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Tech Soup

JANUARY 31, 2012

We learn to use mobile production tools, cooperative social sites for group curation and unique filesharing services like Dropbox , Skype along with new tools like Instagram, WeVideo , Stroome and many new apps to edit our captured video and photos for story creation. He has spoken publicly about his work to audiences at the Smithsonian, UC.

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

There’s both an art and science to effectively using social media and by implementing the best practices below your NGO’s ability to reach a global audience is significantly increased. 1) Tell your NGOs’ story in photo essay format. Photo: Jeremy Barnicle/Mercy Corps.

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Tech Soup

MAY 6, 2016

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. And sometimes it can seem inaccessible or too complex for your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Flickr Photo by Rex Hammock. Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. Fortunately, storytelling busts silos. Miriam Brosseau and Stephanie Corleto share why. Stories are for people.

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Greater Giving

FEBRUARY 12, 2024

Popular activities include: Photo booth area aligned with your theme that allows guests to create buzz and share as a memory on social media. Inspiring speakers that resonate with your cause can captivate the audience. Focus on storytelling. It’s a crucial time for guests to be welcomed,mingle, and network. Set realistic goals.

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Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. You can add hashtags and location tags to make your photos even more searchable. Here's what we learned.

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Tech Soup

NOVEMBER 14, 2014

GivingTuesday is an excellent opportunity to use storytelling to draw in new and existing donors and supporters of your cause, on December 2 and beyond. How can you lead your audience back to your blog again and again for exclusive information, stories, and updates about the campaign? Don't have a good selection of photos?

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