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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. Individuals are more aware and concerned about how their personal information is used, shared, and protected.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. But, just in case, here’s a couple pointers.

Action 267
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Consider Temporary Support Another option is to contract temporary support. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands.

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Top Do’s and Don’ts for Fundraising While Navigating the News Cycle

Media Cause

These critical factors take up space in your donors’ social media feeds, minds, and wallets, which impacts their generosity and the funds you are able to raise. If it does, contextualize the moment in your ongoing strategy, when appropriate, by making your messaging current and any ties to headlines prominent.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

As your supporters slowly get more comfortable with stepping out in 2021, there are plenty of opportunities for in-person, virtual, or hybrid auctions, depending on their needs. Engage with supporters through virtual events. The more personal your interactions with supporters, the better. Encourage easy text donations.

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