Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. Meanwhile, digital technology has changed the game. While there have never been more ways to reach audiences, it has also never been more difficult to really reach them.

Storytelling 115

Storytelling Digital Report Impact 115

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Forum One

AUGUST 16, 2023

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Often, this is a much more in-depth and detailed report that you use to compare against various KPI targets.

Story 58

Story Report Data Blended 58

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Forum One

JUNE 29, 2021

As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. At this point in time, nearly all mission-driven organizations produce a digital version of their annual report. This annual report combines a digital interactive experience with a hard-copy report.

Report 63

Report Online PDF Nonprofit 63

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 66

Trend Digital Data Storytelling 66

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Know and grow your audience. Is key information from your annual report easily accessible? Are people coming to your donation page from your Facebook posts or your emails? Pull it all together.

Digital 85

Digital Fundraising Analytics Offline 85

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Petitions Looking for an easy way to get people in the door for advocacy work? We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Achieve

AUGUST 12, 2021

Millennial Impact Report. Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience.

Audience 82

Audience Tips Fundraising Social Media 82

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 75

Action Report Practice Fundraising 75

EveryAction

JANUARY 25, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. It’s where chief executives can embrace the role of chief influencer.

Support 220

Support Build Linkedin Newsletter 220

Bloomerang

OCTOBER 28, 2023

For example, a movie-themed event or a gaming night can bring together a diverse audience. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes.

Network 82

Network Donor Fundraising Registration 82

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 212

Facebook Raise Fundraising Audience 212

Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . Which digital channels get you the most traction?

Digital 47

Digital Tips Fundraising Evaluation 47

sgEngage

JUNE 3, 2024

This is the newest generation to gain influence in the world. Although not ready or able yet to make a monetary donation, many 20-somethings are eager to support your cause through advocacy, social influence, and volunteering. My advice to other nonprofits to connect with Gen Z audiences is to be engaging.

Director 89

Director Intergenerational Generation Influence 89

Saleforce Nonprofit

APRIL 21, 2021

You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. The reason? Audio-based entertainment is flexible.

Community 106

Community Build Texas Audio 106

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. When talking to your team about the benefits of direct mail fundraising, it’s important to consider factors that might influence the data. Define your audience.

Mail 112

Mail Retention Practice Donor 112

Bloomerang

JUNE 3, 2024

This is an important distinction for small arts and culture nonprofits like yours, and how you positively influence local communities since your outcomes may be more difficult to quantify when compared to causes like feeding the hungry. Report results. Regularly seek feedback from your stakeholders and adjust strategies as needed.

Arts 74

Arts Culture Fundraising Nonprofit 74

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

Award 69

Award Colorado Washington Wisconsin 69

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName.

Social Media 94

Social Media Media Strategy Social 94

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Related Webinar: Social Media Best Practices for Nonprofits.

Linkedin 358

Linkedin Practice Social Media Sponsor 358

Media Cause

JANUARY 18, 2022

billion people on social media, a daily increase of active users, and changed online behavior sparked by the ongoing pandemic, new social trends are emerging in this ever-changing digital landscape. Influencer Marketing. eMarketer reported that in the U.S. of marketers are projected to make use of influencer marketing by 2022.

Social Media 52

Social Media Trend Media Social 52

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Life 221

Life Digital Data Skills 221

sgEngage

MAY 12, 2023

For instance, create donor segments and study commonalities among your target audience to better target your item catalog to match their interests and price ranges. During your virtual auction , engagement records and transaction data should report directly to your CRM if it’s integrated with your online auction software. Social media.

Virtual 72

Virtual Build Stream Software 72

Bloomerang

NOVEMBER 29, 2023

A nonprofit CRM tracks donors, manages email and communication history, and provides comprehensive reporting. These groups struggled with outdated donor management systems, hindering their progress in evolving their digital environment. For nonprofits, this synergy can significantly influence the success of fundraising campaigns.

Community 86

Community Organization Fundraising Integration 86

Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. GivingTuesday Inspires People to Be More Giving 84% of those aware of GivingTuesday report that the movement inspired them to give more.

Statistics 98

Statistics Fundraising United States Global 98

The NonProfit Times

MAY 23, 2024

I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Any number of variables can influence these metrics. Research backs this up.

Test 52

Test email Spam United States 52

Saleforce Nonprofit

APRIL 6, 2022

The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. But arguably, this was an acceleration of existing digitization. Many tried new things….but but is this energy waning? Evolution or Revolution?

Change 75

Change Marketing Fundraising Stream 75

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. The City Health Dashboard team regularly considers more than ten primary and secondary audiences.

Story 65

Story Data Storytelling Lesson 65

Greater Giving

AUGUST 10, 2023

In today’s digital age, having a strong media presence can significantly influence the success of an event. They also create compelling narratives to capture media and audience interest. Social Media Management: In the digital era, social media is a powerful tool for event promotion.

Roles 40

Roles Media Press Sponsor 40

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. This article will dissect the different types of nonprofit sector reports you may come across in your own research. No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2015

Social media thought leader Charlene Li has published another book titled “ The Engaged Leader: A Strategy for Your Digital Transformation ” that provides organizational and business leaders with the skills and path to habit change they need to lead in a connected world.

Digital 50

Digital Strategy Chapter Advice 50

Greater Giving

OCTOBER 19, 2023

The goal is to create a wishlist that aligns with the event theme and resonates with the audience. Greater Giving Report Library can help with automatically generating Item Donation Forms for Your Event. Visit the Reports & Exports Section and run UTL-04: Utility – Blank Procurement Form with options to customize and print.

Captivate 40

Captivate Blended Roles Audience 40

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Donor reporting and insights. Reduce time spent on manual reporting tasks by leveraging templates and at-a-glance dashboards.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

The full report was published this week and Rory and Mary Trudel agreed to do a guest post summarizing what they learned. National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Content drives engagement for online audiences in social media.”.

Arts 110

Arts Social Media Studies National 110