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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. In 2024, fundraisers should prepare to welcome the rise of influencers, celebrities, and Gen Z donors!

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. May not allow visibility into US ads.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. Does your AMS have an abandon report that tells you who started to convert but abandoned?

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Report: Digital Storytelling for Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. Meanwhile, digital technology has changed the game. We saw a larger number of reports and publications out there on the topic, but most felt stale and too isolated to the nonprofit sector.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Our expanding digital options are increasingly paired with the desire for connection. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. I frequently write about Association 4.0

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