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From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

Allegiance Group

Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories of a long-time staff member or volunteer. Dr. Kristen Gwinn-Becker is on a mission to help nonprofits preserve their history through digital archiving. You’ll also lose the stories they hold.

History 52
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Why Do Donor Personas Matter?

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Lessons Learned Living the Virtual Experiment

.orgSource

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Intentional communicators bring a sense of responsibility and thoughtfulness to the conversation. A history of shared values makes for healthier virtual environments.

Virtual 251
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Audience Engagement Conversation at Western Museums Association

Museum 2.0

In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? We need to change.

Museum 30
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Connecting in a Disconnected World: A Recap of our “Teeny Conversation”

Top Nonprofits

While some of your audience followed, do you know what happened to the rest? In this session, we discussed what retention has looked like for organizations during COVID-19 and what predictions we have for audiences returning. The first question asked was “What changes have you seen in your audience during 2020?

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New Stuff: Updates From Data Axle, Moore and Classy

The NonProfit Times

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

Data 52
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Perhaps it’s content that’s missing the mark.