Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. As chatbots and voice assistants provide direct answers, people may not click through to content. ChatGPT was the fastest product adoption in history.

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Search Grant Organization Voice 52

Neon CRM

OCTOBER 31, 2023

It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization. When posting on social media, skip the formalities and embrace your unique voice and tone. How many of them actually invite you to have a conversation with them? Encouraging conversations.

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Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. For those who want to skip the “conversation,” the menu is also available in the top right corner.). In practice: 1) Civil Voices.

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Technique Design Websites Brain 327

Achieve

MAY 24, 2024

Use relevant hashtags in your caption to expand your audience and bring in new supporters. With the right text messaging software, you can easily add in multimedia elements like pictures and videos to inspire audiences. Use active voice and express urgency, such as saying “Give $15 to our campaign to end child hunger by midnight!”

Retention 52

Retention Rate Donor Campaign 52

Forum One

JUNE 8, 2022

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. National Museum of African American History and Culture’s Talking About Race. 2021 State of Babies Yearbook (Zero to Three). Environmental Protection Agency.

Award 68

Award Communication Arkansas Drupal 68

Forum One

FEBRUARY 19, 2024

This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. It was a lovely evening that inspired a rich conversation.

History 73

History Accessibility Museum Award 73

Museum 2.0

MAY 7, 2020

As a Historic Interpreter for Telfair Museums, I would lead visitors through the Owens-Thomas House and Slave Quarters on a 45 minute guided tour of antebellum Savannah history discussing politics and urban slavery. I felt like one on one of these conversations could be honest, supportive, and genuine in our feelings.

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Museum South Carolina North Carolina New Jersey 29

Forum One

APRIL 1, 2021

Clubhouse—the invite-only, audio-based social application that’s been drawing in celebrities and expert thought leaders—facilitates widespread collaboration on global topics by allowing users to participate in different conversations on different topics in real-time. For nonprofit organizations, we know that community building is important.

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Application Social Media Media Social 47

Get Fully Funded

FEBRUARY 2, 2022

Storytelling is important because it helps your audience better understand and connect with the work you’re doing. Face, name, and voice — People care about other people, so putting a face and name to this individual is critical if you want to connect with supporters. . Hook your audience. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Storytelling is important because it helps your audience better understand and connect with the work you’re doing. Face, name, and voice — People care about other people, so putting a face and name to this individual is critical if you want to connect with supporters. . Hook your audience. Segment donors.

Communication 52

Communication Strategy Storytelling Social Media 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals.

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Lesson Fundraising Digital Test 59

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. This can also be a good place to add your brand voice or donor personas to describe who you are talking to. Build a tool for your audience that helps with a task. Build large training guides on a given topic.

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Ideas Model API Language 52

Whole Whale

APRIL 25, 2022

Especially as you realize you have missed an opportunity to show your brand voice and how you like to speak with your supporters. This encourages people who may not have visited your site previously, and drives the conversion of people back onto your main website. A Quick Funny History. Why do we call it a “404 page”?

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Examples Search Switzerland Files 52

Museum 2.0

SEPTEMBER 3, 2014

They diversified the voice of immigration in the exhibition and encouraged people to share their own histories verbally. The idea was that people would spin the wheel and start a conversation. Often when I talk with folks from other institutions about visitor/audience participation, the focus is on one form of participation.

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Participatory Museum History Arts 45

Get Fully Funded

JUNE 25, 2023

At its most basic level, storytelling is a way to convey facts, information, history and experience from one person, the teller, to another, the listener, but it goes deeper than that. It allows them to have a voice in your message. To tell your nonprofit story well, put the audience first. But do you really understand it?

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Storytelling Examples Donation Story 124

Museum 2.0

JULY 7, 2010

Most of my work contracts involve a conversation that goes something like this: "We want to find ways to make our institution more participatory and lively." We want to cultivate a more diverse audience, especially younger people, and we want to do it authentically." Audience development is not an exercise in concentric circles.

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Audience Museum Oakland Participatory 40

Tech Soup

JULY 30, 2012

(As Frank Barry wrote in his post , choose a photo that keeps your brand in mind, but also shows off your culture, history, mission, and values.). Know your story, audience, and goals. How to Find Your Voice. Be conversational, personal, and sincere. How to Grow Your Audience. Tips for Setting Your Strategy.

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Facebook Causes Guide Nonprofit 70

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. What is interesting about this campaign is how they have integrated the social voice of their organizational leader, Carolyn Miles. He agreed to an interview to share some of strategy.,

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Syria Children Channel Campaign 108

Everyaction

MAY 24, 2018

From social media to events they’ve attended to their email engagement and donor history. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Social media audiences continued to grow in 2017. This is where EveryAction comes in! High Complaints.

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Benchmark Digital Trend Report 62

Museum 2.0

DECEMBER 15, 2014

And pop culture icons, from basketball players to rock stars , are making highly visible commentary with their clothes and voices. How do these issues relate to the mission and audience of your museum? Are there civic organizations in your area that are hosting conversations? Where do museums fit in? Do you have volunteers?

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Museum Blogger Cleveland Missouri 52

Connection Cafe

OCTOBER 10, 2019

Despite a long history filled with decades of analog advocacy, NPCA embraced one very important maxim: modern advocacy requires the right tools in order to be successful. Their four largest text campaigns in 2019 averaged a 24-percent click rate and almost 15 percent conversion. ” How it does that presents quite a few lessons.

Advocacy 33

Advocacy Tools Conservancy National 33

Museum 2.0

DECEMBER 23, 2014

They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). We interacted with the art and with each other through dynamic photo challenges, kinesthetic activities, and conversations. Who is the audience for Museum Hack? Today on Museum 2.0,

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Museum Interview New York Interaction 55

Museum 2.0

SEPTEMBER 18, 2013

Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. Yes and no.

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Museum Question Participatory Evaluation 45

Museum 2.0

DECEMBER 3, 2019

I love alternative history novels. I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without Nina Simon ’s Participatory Museum , I felt sad about all the visitors whose voices (and post-it note comments) weren’t honored.

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Museum Work Social Media History 21

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The audience was a group of 90 or so people from Canadian non-profits. Take a minute and jot down all of the breakthroughs in communications history you can think of. This is why history needs you. First of all, your organization, based on its mission and staff, has a unique voice in the world. Measure THIS! Introduction.

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ROI Social Media Measure Media 50

Museum 2.0

AUGUST 19, 2015

The curatorial team or a multidisciplinary team who have the audience in mind when decisions are made about the best way to connect visitors to the collection?" Community First Program Design At the Santa Cruz Museum of Art & History , we've gravitated towards a "community first" program planning model. Not your voice.

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Teen Museum Voice Collaboration 20

Museum 2.0

JUNE 6, 2012

This post is the third and final in a series of reactions to Blueprint , a book chronicling the rise and fall of the Dutch Museum of National History (INNL) in 2008-2011. Information on a label and a short video clip informs the buyer about the history behind objects including a tulip, fishing boat, licorice and tea towel.

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National Netherlands Museum History 27

Museum 2.0

APRIL 25, 2011

I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. In 2008, the conversation started shifting to "how" and "what." This post shares some of the most interesting questions I've heard throughout these experiences.

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Question Participatory Museum Evaluation 49

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

pdf) starts the conversation and attempt to address a method to quantify influence. This voice, articulated through social media, can be extremely powerful and can force individuals, companies and communities to change the way they behave. s voice louder than ever before. There's a lot to digest here.

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Social Media Influence Meme Media 50

Museum 2.0

SEPTEMBER 26, 2012

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Museum Program Participatory Community 49

Allegiance Group

FEBRUARY 2, 2024

An email or social media post can reach audience members from around the world instantly. Measurable: Have a way to track how marketing tactics help you progress toward your goal, such as conversion rate. Identify and understand target audiences. Connect with supporters at any time, from anywhere. fundraising dollars raised).

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Digital Marketing Channel Nonprofit 52

Museum 2.0

MARCH 25, 2015

This is the first in a two-part series about the Santa Cruz Museum of Art & History’s new theory of change. This week, Ian David Moss and I are each writing blog posts about our collaborative process to develop a theory of change at the Santa Cruz Museum of Art & History. Check out his blog post on the Fractured Atlas site.

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Process Change Develop Museum 20

Museum 2.0

MAY 29, 2009

Two weeks ago, I conducted a participatory exhibit design workshop with staff at the Smithsonian National Museum of Natural History. You have an audience need and an institutional value, and now you just need a verb that connects them. While most of the voices represented are positive about a "Smithsonian 2.0"

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Slides Process Video Open 20

Museum 2.0

AUGUST 25, 2009

We have different conversations on the phone than we do in person or in internet chat rooms. The outcome of our conversations is dependent on the diversity of designed environments in which they occur. If you feel that your audience needs monitoring or social support, position the talkback stations in open settings.

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Design Goal Difference Platform 31

The Modern Nonprofit

FEBRUARY 27, 2024

Flipcause makes it simple to get volunteer postings in front of the right audiences in the community. Follow up with recordings, summaries, and next steps to continue the conversation. Implement suggestions when feasible to give volunteers a voice. Solicit feedback and listen to ideas. Recognize contributions publicly.

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Retention Volunteer Action Practice 59

Everyaction

MARCH 14, 2018

This Women’s History Month, as we celebrate women’s historic achievements and recognize how their lives have shaped history - both past and present - we’re also looking towards the future at the next generation of fearless leaders. I can’t think of a better organization to speak with during Women's History Month.

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Advocacy United States Canada Memphis 75

Museum 2.0

MARCH 14, 2011

Without an explicit "I" voice, the museum's perspective on humanity is oblique to say the least. It is, in short, the best multimedia history project I've ever seen, and I wish more museums were pursuing projects like it. The subjective "I" voice of Michael drives the whole story. This is a project that begs conversation.

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History Museum Sound Voice 43