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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. Openly sharing stories about your work, outcomes, and financial stewardship fosters trust and demonstrates accountability.

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Is it a movement or a moment?

Candid

Recent years have seen several examples of moments that captured public attention—typically after years-long efforts and organizing before they burst into wider awareness. We know hunger is preventable, and the event offered an opportunity to rethink how we approach the issue. And, their impacts last. appeared first on Candid Blog.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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Information: The Better Half of IT

sgEngage

And every advocate for social good has much to gain by paying attention to the Information half of IT. Why pay attention to data? What sustenance do I need to satisfy my health goals, hunger, or cravings? There is someone who pays attention to detail and makes the time to correct small errors. Data is valuable!

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Bringing Hope Home in Central Florida

DipJar

For millions of Americans, hunger became a new and unwelcome fact of life. The DipJars were on the move during the pandemic, popping up at two local BBQ joints during Hunger Action Month in September. We’re not going to eradicate hunger. The nonprofit had three DipJars and everyone was feeling optimistic. Wish we could.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention. This means that nonprofits need to be efficient with their strategies, and an effective way to do so is to rely on behavioral science research.

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5 Important Marketing Lessons Nonprofits Can Learn From The Hunger Games

Connection Cafe

Fans’ obsession with the Hunger Games saga isn’t by chance. As a Hunger Games fanatic (if Disney creates a Panem-based theme park, I’ll be first in line to visit the Capitol), I’ve been thinking about how nonprofits can learn from the phenomenon and generate this type of dedicated following. Hunger Games Lesson 3: Precision Matters.

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