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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. They value transparency and are more inclined to research organizations before donating. organizations** 23.6%

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Nonprofit Storytelling: How to Compel and Inspire Support

sgEngage

Telling your nonprofit’s story in an emotionally compelling way will win the hearts and minds of your prospective donors and humanize you as a changemaker. Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice.

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The sgENGAGE Podcast Episode 157: Digging into the Corporate Social Mind

Connection Cafe

Today’s episode features Derrick Feldmann, a speaker, researcher, and author of a new book, The Corporate Social Mind , which introduces a new cultural and strategic approach to social issue engagement by companies. Topics Discussed in This Episode: Derrick’s background with the Ad Council and Influence SG.

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. A mix of opinions will ensure that many voices are included. Quantify their answers — along with qualitative interviews and industry research — to inform your messaging to the public.

Tools 291
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3 Strategies to create an effective nonprofit homepage

Candid

It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. Create a simple design Research suggests that a website’s homepage has 50 milliseconds (0.05 seconds) to convince visitors to stay on your homepage. Be mobile-friendly.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . From Dr. Sargent’s research, we know that increasing the donor retention rate by 10% increases the value of the donor base by at least 50%.

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Top 5 Nonprofit Branding Mistakes

Media Cause

They often include things like mission and vision, the voice your brand uses, rules about your logos, color codes, and imagery examples. You didn’t invest in audience research. . To understand this you need to invest time and resources into Audience Research. Voices from all departments and levels should help shape your brand.