The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. And honestly, 1% growth is not as scary as it sounds.

Benchmark 81

Benchmark Digital Report Learning 81

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. This is as easy as it sounds!

Digital 52

Digital Marketing Online Fundraising 52

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

NonProfit Hub

MARCH 12, 2019

You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. You should also be promoting your newsletter on all possible channels. The post How to Get More Subscribers for Your Digital Newsletter appeared first on Nonprofit Hub.

Newsletter 67

Newsletter Digital Captivate Headline 67

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. And it’s a big loss! MASS EMAIL.

America 105

America Digital Audience Channel 105

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Solis’ advice sounds complex.

Life 221

Life Digital Data Skills 221

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

Digital 52

Digital Fundraising Social Media Grant 52

Achieve

MARCH 1, 2024

Ensure that your podcast's audio sounds crisp and clean by purchasing a high-quality microphone. Some sounds tend to sound harsh and jarring in recordings. Pop filters and windscreens will reduce these sounds and protect your microphone from saliva. Check your sound before recording. Pop filters and windscreens.

Podcast 52

Podcast Create Guide Audio 52

Nonprofit Tech for Good

JULY 5, 2020

We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness. You’re going to want to turn the sound on for this one. Discover which social media channel is growing the fastest and has the highest engagement for nonprofit video.

Video 312

Video Share Social Social Media 312

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face?

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. The truth is that marketing, whether digital or traditional, is all about putting yourself out there. Content marketing is at the heart of many digital fundraising strategies. September 2017.

Digital 68

Digital Marketing Strategy Adwords 68

Forum One

AUGUST 3, 2023

The dotComm Awards are judged by the Association of Marketing and Communication Professionals (AMCP), and are an international competition celebrating excellence in web creativity and digital communications. The site offers an intuitive and high-performing experience across devices, with a smooth ticketing process and user-centered design.

Award 75

Award Museum Policy Seattle 75

sgEngage

JULY 18, 2023

Sound familiar? A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage. Just be sure you are stewarding them to this new platform by announcing it on your other social channels, in your e-newsletter, and with a call-out on your website.

Hype 71

Hype Fundraising Social Media Platform 71

Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

Award 92

Award Museum Kansas City Drupal 92

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan? Summarize it!

Social Media 138

Social Media Media Tips Social 138

Zen and the Art of Nonprofit Technology

MARCH 13, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# Sounds like a reasonable idea.

Channel 100

Channel Twitter Data Open Source 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2017

I love connecting with nonprofit technology colleagues who are also promoting work/life balance and how to avoid digital distractions. Simultaneously, I was struggling with burnout related to work-life imbalance and feeling overwhelmed by all the digital technology in my personal life and professional work.

Life 74

Life Arts Digital Work 74

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. A new wave of digital marketing is coming through, and adaptation is important for your nonprofit to stay relevant. That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. That tip sounds kind of goofy, doesn’t it? But that doesn’t mean analog channels aren’t valuable! Online spaces are noisy; analog channels can be easier to navigate.

Donor 98

Donor Strategy Nonprofit Phone 98

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Sounds great, but 70% of brands admit they don’t effectively measure the ROI of their email marketing. Click here for a free consultation to help you effectively manage your digital marketing. by Olivia Warnes. Yes Please!

email 52

email Marketing FAQ Profit 52

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences.

Action 73

Action Report Practice Fundraising 73

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2018

I co-lead a workshop on digital transformation, co-facilitated a master class on digital fundraising campaigns, co-hosted a learning breakfast for scholarship participants, co-designed a Big Room session on Technology for Good, and in between attended some amazing sessions. Ask team members to reflect on their lessons learned.

Practice 105

Practice Thailand Asia Reflection 105

Get Fully Funded

FEBRUARY 28, 2022

Sounds great, right? For example, let’s say your organization determines that a digital billboard is a key component in reaching your fundraising and marketing goals, and it costs $5,000. Tell your ambassadors how important this digital billboard is, and show them the data about how many people it will reach and why it’s needed.

Activities 126

Activities Active Activism Fundraising 126

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2017

Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy! Sound familiar? And it’s true!

Exercise 66

Exercise Strategy Storytelling Digital 66

Tech Soup

JANUARY 30, 2014

We are offering a Dell Latitude 10 tablet refurbished by our friends at CDI to the best “ Digital Connector ” story lead. That sounds great. We want you to tell us how you are using TechSoup product donations to promote digital literacy. The winning story will be promoted through all of TechSoup’s channels.

Digital 70

Digital Sponsor Law San Francisco 70

Qgiv

MAY 31, 2023

As each social media channel is unique, your audience will be different too. Many social media channels have insights and analytics so you can find out who’s already following you. That may sound obvious, but it’s a rule that’s easy to break. Use that base and start building on that foundation.

Social Media 52

Social Media Share Media Social 52

Tech Soup

JANUARY 30, 2014

That sounds great. We are offering a Dell Latitude 10 tablet refurbished by our friends at CDI to the best “ Digital Connector ” story lead. We want you to tell us how you are using TechSoup product donations to promote digital literacy. The winning story will be promoted through all of TechSoup’s channels.

Digital 65

Digital Sponsor Law San Francisco 65

CauseVox

JULY 18, 2023

Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing. Identify your strongest channels and consider reallocating resources to those that are most effective. Explore emerging trends , digital platforms , or community engagement initiatives that align with your mission.

Develop 76

Develop Fundraising Pledge Track 76

Get Fully Funded

JANUARY 26, 2021

You can make a video with your smartphone and share it on your social channels without spending any money. I don’t like the way I sound or look on camera.” As you get more comfortable with sharing videos on your website and social media channels, you will see how effective nonprofit fundraising videos are at bringing in donations.

Video 98

Video Giving Fundraising Script 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

AccelEvents

JANUARY 13, 2021

If you’ve never run a live stream before, it might sound daunting. Also, record your live stream as well so that you can use this great digital content that can be repurposed on social media channels, like Facebook, Twitter, and Youtube. . Luckily, live streaming isn’t too difficult. .

Stream 88

Stream Audio Script Virtual 88

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

Fortunately, nonprofits of all sizes can afford to incorporate video into their digital and communications operations. We chatted with digital strategist Yash Mori for insights on creating video for nonprofits, campaigns, and advocacy organizations. Video has a special place in the digital world. Sound inspires me.

Video 43

Video Create Guide Camera 43

Bloomerang

JULY 31, 2023

Then make sure that your print, electronic, and digital media efforts are relentlessly driving those messages home. Are all your outreach channels emphasizing new and popular ways of giving? Keep in mind sound fundraising principles and best practices, but take full advantage to adjust strategies as circumstances warrant.

Help 63

Help Gift Nonprofit Donor 63

Nonprofits Source

JANUARY 23, 2023

If outsourcing the work sounds like an offer you can’t refuse, take the time to find an agency that offers the exact services and expertise your team needs. As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. For one, digital giving is on the rise. Ad copy development.

Grant 52

Grant Google Management Guide 52

Allegiance Group

JUNE 7, 2023

Engaged donors can contribute to your cause without having to write out a check or make a digital payment every few months. It may sound obvious, but many nonprofits simply never ask contributors to increase their donations. What are the most effective communication channels for soliciting donations? They are easy to promote.

Donation 52

Donation Practice Fundraising Gift 52