Nonprofit Tech for Good

APRIL 2, 2020

The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. It needs to be combined with the other metrics to provide value. 2) Conversion Rates.

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Metrics Digital Marketing Retention 310

Zen and the Art of Nonprofit Technology

MARCH 13, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# Sounds like a reasonable idea.

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Channel Twitter Data Open Source 100

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan? They don’t!

Social Media 138

Social Media Media Tips Social 138

sgEngage

JULY 18, 2023

Sound familiar? A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage. Just be sure you are stewarding them to this new platform by announcing it on your other social channels, in your e-newsletter, and with a call-out on your website.

Hype 77

Hype Fundraising Social Media Platform 77

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

America 105

America Digital Audience Channel 105

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

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Test email Spam United States 52

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Don’t talk about what YOU did with their money.

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Gift Script Phone Voice 104

Bloomerang

NOVEMBER 12, 2021

Schedule your marketing communications by looking at the times your donors and supporters are engaging with your communication channels and materials; then use the insights you’ve gained to influence future actions. This helps you determine the probability that a page, channel, or topic will result in a desired action.

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Analytics Digital Tools Measure 111

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital marketing is comprised of various channels that involve their own strategies. Facebook, Twitter, Instagram, Tiktok, and LinkedIn can all be valuable channels depending on your target demographic.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

The Science Behind Engaging your Supporters

MAY 15, 2019

The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. And honestly, 1% growth is not as scary as it sounds. Even through email messaging is consistently the best performing digital communications channel, email list churn is now at 14%. Online revenue growth has plateaued.

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Benchmark Digital Report Learning 81

Bloomerang

AUGUST 18, 2021

If that sounds like your nonprofit’s typical summer, here are some things you can do to offset that summer slump with an unexpected windfall: 1. When it comes to traditional channels, one thing you can test is a summer-long fundraising campaign. Determine if a summer fundraising campaign would help your communications.

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Fundraising Social Media Donor Campaign 138

3rd Sector Labs

MAY 14, 2014

Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. Sounds worthwhile, right? This is starting to sound complicated and laborious, I know. It’s a show-stopper. Well, our best advice is “ Don’t let the show stop!” Study, re-think, revise.

Analytics 170

Analytics Data Fundraising Database 170

Get Fully Funded

JANUARY 26, 2021

You can make a video with your smartphone and share it on your social channels without spending any money. I don’t like the way I sound or look on camera.” As you get more comfortable with sharing videos on your website and social media channels, you will see how effective nonprofit fundraising videos are at bringing in donations.

Video 98

Video Giving Fundraising Script 98

Forum One

AUGUST 3, 2023

Within the organization, the AARP Public Policy Institute maintains the AARP Livability Index , a key tool in their mission to promote the development of sound, creative policies to address common needs for economic security, health care, and quality of life.

Award 75

Award Museum Policy Seattle 75

Amy Sample Ward

MAY 6, 2013

It’s a practitioner’s guide for planning, implementing, and evaluating strategies that engage constituents across many channels, wherever they may be, and how we as organizations need to structure our work to deliver that experience.

Business 241

Business People Podcast Broadcast 241

Candid

NOVEMBER 30, 2022

Sound familiar? Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

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Tips Giving Fundraising Profile 119

Forum One

MAY 28, 2024

Within the organization, the AARP Public Policy Institute maintains the AARP Livability Index , a key tool in their mission to promote the development of sound, creative policies to address common needs for economic security, health care, and quality of life. Thank you, thank you, thank you!

Award 46

Award Oregon Museum Policy 46

CauseVox

JULY 18, 2023

Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing. Identify your strongest channels and consider reallocating resources to those that are most effective. Optimize communication channels, refine messaging , and leverage technology for increased efficiency.

Develop 77

Develop Fundraising Pledge Track 77

Qgiv

MAY 31, 2023

As each social media channel is unique, your audience will be different too. Many social media channels have insights and analytics so you can find out who’s already following you. That may sound obvious, but it’s a rule that’s easy to break. Use that base and start building on that foundation.

Social Media 52

Social Media Share Media Social 52

Bloomerang

JULY 7, 2022

It’s important to have a script that sounds like what you would say in a normal conversation. Let’s face it: Listening to “exciting updates” sounds about as enticing as watching paint dry. Staff members who feel they need more guidance when reaching out to potential donors. How to write and use your own fundraising call script.

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Script Examples Donation Fundraising 107

NonProfit Hub

AUGUST 19, 2020

That being said, making a video isn’t as simple as it sounds (and it doesn’t even sound that simple to most). If you don’t pay attention to getting good sound quality your video will always look unprofessional, even if the visuals are great. Share Smart. Once you’ve got a video, get it out there in every medium you can.

Video 63

Video Marketing Storyboard Tips 63

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. While the terms sound similar, text-to-donate and text-to-give are distinct categories of mobile fundraising.

Action 75

Action Report Practice Fundraising 75

Byte Technology

JANUARY 24, 2017

It may be a funny sounding word to many beginning WordPress users, but widgets can be—and should be—a vital component to any WordPress design. What exactly are widgets? In simple terms to the uninitiated, widgets are small blocks that provide very specific functions on your WordPress page.

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Widget WordPress Site Plugin 100

TechImpact

JUNE 17, 2014

While that might sound like an obvious statement, can you put your finger on exactly why it is so essential to success? Your team members could have potentially half a dozen communication channels connected to them at any one time. Image courtesy of 501partners. Too much communication.

Communication 134

Communication Skype Tech Industry 134

Get Fully Funded

FEBRUARY 28, 2022

Sounds great, right? Set up a campaign that they can push through their channels, and then let them go out and work their magic. Use your fundraising ambassadors as a sounding board for messaging you are considering. Comb through your social media channels and see who engages with your posts.

Activities 126

Activities Active Activism Fundraising 126

Media Cause

FEBRUARY 27, 2024

Many of your supporters will have at least one thing in common this year—they’ve already been and will continue to be incessantly asked to donate across channels. This doesn’t mean donation asks are bad or should be slowed; the real learning is that you can and should be mindful about also giving your supporters other ways to be impactful.

Communication 59

Communication Support Calendar Advocacy 59

NonProfit Hub

JULY 1, 2021

Check out these clever ways for using partnerships and idle income streams to supplement core revenue channels. As morbid as it sounds, try to have a good relationship with the funeral homes in your community. There are plenty of side hustle options that nonprofits can adopt for some extra cash flow.

Ideas 61

Ideas Stream Nonprofit Charity 61

Saleforce Nonprofit

APRIL 19, 2021

It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission. Research shows that nonprofits that have worked through a digital transformation process are fast, agile, and resilient.

Digital 116

Digital Question Mentoring Michigan 116

Media Cause

FEBRUARY 12, 2024

. #5 Cross-Platform Integration: When nonprofits seamlessly weave and integrate Instagram and TikTok efforts into an overall online marketing strategy, this maximizes the impact of each channel while reinforcing your digital marketing strategy. #6. Facebook Include a main keyword in your Facebook Page name, but make sure it sounds natural.

Search 59

Search Alternative Social Social Media 59

NonProfit Hub

AUGUST 21, 2020

It even sounds scary. Delivery channels . One of the most controversial channels of advertising is direct marketing. Humor gives relief from human constraint, and this is why some marketers deceptively leverage it to advertise products that can relieve the restriction using humor. . Pricing ethics . Bidding rigging.

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Lesson Marketing Law Attitude 51

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. One way to collect all this data so that it is easily leveraged is through a CRM.

Mail 52

Mail Integration Digital Strategy 52

Forum One

NOVEMBER 2, 2023

American Jazz Museum Gold – Cultural Institutions Website Located in the Historic 18th & Vine Jazz District in Kansas City, MO, the American Jazz Museum showcases the sights and sounds of jazz through interactive exhibits and films, and features live music in their venues, The Blue Room, and Gem Theater.

Award 92

Award Museum Kansas City Drupal 92

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. That tip sounds kind of goofy, doesn’t it? But that doesn’t mean analog channels aren’t valuable! Online spaces are noisy; analog channels can be easier to navigate.

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Donor Strategy Nonprofit Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2017

Simultaneously, a sound (digital) strategy can be the biggest driver of “we-care” in the organization. Sound familiar? We did it in terms of this specific program, but the exercise could be done for a digital channel or any other aspect of an organization): ● Name your audience. And it’s true! Think of one person.

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Exercise Strategy Storytelling Digital 66

sgEngage

APRIL 20, 2021

A marketer going digital should discover the digital channels (ex: social media, email, digital advertisements) that appeal most to their desired audience and use a combination of those channels to reach that audience.”. This mistake sounds like a no-brainer, but it happens!

Digital 116

Digital Strategy Giving Gift 116

Care2

MARCH 12, 2013

They continue to reach for the pie in the sky, yet still struggle to figure out what content to post on which social media channel. If this sounds like your organization, take a look at this great flowchart by Daryl Lang that offers some practical advice on where you should post your status updates.

Social Media 78

Social Media Media Social Sound 78