Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 25, 2015
A few months ago, PewDiePie and the Bro Army raised more than $630,000 for Save the Children through a crowdfundraiser on Indiegogo , a gaming bundle on The Humble Bundle, live-streams on Twitch and an anonymous matching donation of $150,000. It is every nonprofit’s dream to have Oprah or other celebrity do a fundraiser for them.
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