article thumbnail

9.5 Tips to Writing Cleaver Headlines – Nonprofit newsletter subject line examples

Whole Whale

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . The curiosity gap is what happens when a question or mystery is introduced in the mind that begs for resolution. The best headlines are usually shorter than six words.

article thumbnail

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep?

Content 294
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 267
article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. These are three interwoven trends that are currently in my sites.

Trend 221
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

Test 325
article thumbnail

Crafting the Perfect Gala Invitation

Greater Giving

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Call to Action with Contact Information : Provide ways for guests to reach you for reservations, questions, or clarifications. Consider your audience and budget for the best delivery method.

article thumbnail

Building Blocks of Effective Creative: Relevance

M+R

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. The question here is: what is already top of mind for our audience?