Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
MARCH 8, 2012
At Epic, we’ve given it a name: a flash crisis. A flash crisis happens when a negative post, comment, blog, or video goes viral and the winds of chatter whip it up into a firestorm. Adele Cehrs. President. Epic PR Group. Understanding how a strategy, announcement, or issue will play out on various platforms can mean the difference between creating a winning campaign and a PR disaster. As social media evolves, every drop of news, hype, or rumor can cause a consumer reaction.