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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals.

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ADA Compliance and Your Website

Byte Technology

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Tag your products in Stories and Posts.

Facebook 275
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Tagging Discussion

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Tagging Discussion January 6, 2007 Beth started a cross-blog discussion about tagging and folksonomies, and I thought I’d weigh in. What do those guidelines look like?

Tag 100
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4 Tips to Add Ambassador Marketing to Your Next Fundraiser

Nonprofits Source

If you’re gearing up to host a fundraiser, you might be scrambling to find the right marketing tactics to engage your audience. Provide Training, Guidelines, And Resources With the right ambassadors on board, it’s time to get them ready to market your fundraising campaign or event. This doesn’t have to be a daunting task.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

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5 Quick and Easy Ways to Make Your Website More Accessible

Allegiance Group

Add Alt Tags to Your Images Alt tags, also called alt text or alt descriptions, are snippets of copy that describe an image. These tags will show up in the place of an image if the image does not load or, on some websites, they’ll show up when a user hovers over an image. If they don’t have proper contrast, switch it up!