What is UTM Tracking? Guidelines + Best Practices for Nonprofits
Media Cause
NOVEMBER 15, 2022
UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. You can learn more about the auto-tagging process here.
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