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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. You can learn more about the auto-tagging process here.

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Social Media Policy Guidelines for Nonprofits

NCE Social Media

I was fortunate enough to serve on a committee of AFP International that brought together some social media gurus to hash out guidelines that nonprofit organizations can use to craft their own social media policies. With the release of these guidelines I wanted to share 7 reasons why you should have a social media policy.

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ADA Compliance and Your Website

Byte Technology

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented.

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Tagging Discussion

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Tagging Discussion January 6, 2007 Beth started a cross-blog discussion about tagging and folksonomies, and I thought I’d weigh in. What do those guidelines look like?

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Social Media Usage Guidelines: Don't moon people with cameras (or at least hide your face when you do)

Beth's Blog: How Nonprofits Can Use Social Media

What might be needed is a set of social media usage guidelines. A very smart colleague who works at a foundation helped me understand the distinction between social media policy and usage guidelines through a discussion on his Facebook wall. Beth: What about social media usage guidelines? It is, in fact, what I do.

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

Laura Quinn outlines the process of how a folksonomy be developed into a taxonomy: "So for instance, because it's so easy for users to tag things with free-form keywords, let them do so. It would based on an analysis of all the "words" or tags that people have used to describe resources also bookmarked with nptech.

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4 Tips to Add Ambassador Marketing to Your Next Fundraiser

Nonprofits Source

Provide Training, Guidelines, And Resources With the right ambassadors on board, it’s time to get them ready to market your fundraising campaign or event. Plus, ambassadors can even fundraise on your behalf and help you meet and exceed your goals! This doesn’t have to be a daunting task.