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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design of your logo. Your logo is the most essential component of your brand. 2) Personality.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines. Here are three areas where you’ll want to check for accessibility.

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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. We all have diverse audiences, and we must make sure our web content can be consumed in a way that includes everyone, especially those we serve. Important Resources for Following WCAG.

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Preparing for Facebook Audience Targeting Changes

Media Cause

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. . Hubspot. .

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The Audiences of a Capital Campaign: Who to Target and When

Achieve

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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ADA Compliance and Your Website

Byte Technology

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. ADA Compliance Increases Your Target Audience. There are over 57 million Americans living with disabilities.

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