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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? Hard to know.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

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Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.

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Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

Successful website owners and administrators all have one thing in common: they know their audience. So how does one begin to seek out an understanding of their target audience? You can also paste the code directly into your theme’s “header.php” right after the “body” tag. They know what products and services they want.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. Members are seeking usefulness at the right price tag. The authors use Cirque du Soleil to illustrate this idea.

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Reach New Audiences with Facebook Geolocation

Achieve

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.

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Geo-Tagged Map Shows Impact of Hurricane Joaquin in Real Time

VisionLink

5, 2015— VisionLink , a community inspired software and consulting company, has developed a free, shareable, real-time, geo-tagged map depicting actual damage reports produced by Hurricane Joaquin. Map illustrates damage reports as hurricane hits North Carolina. BOULDER, Colo. — Douglas Zimmerman , president and CEO of VisionLink.

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