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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Defining your research goals. This is where audience research comes in.

Test 83
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 290
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Designing engaging and effective learning experiences 

Candid

Whether you’re trying to equip your team with the latest fundraising techniques or preparing volunteers to tackle new challenges, the quality of your training materials will impact your organization’s effectiveness. Start by identifying your audience and their needs. Ask staff and external stakeholders to test drive your content.

Design 105
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. To inspire performance, set common goals.

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Accessibility Goals: Moving Past Compliance

Forum One

This takes our approach out of a project-by-project mindset, and also challenges us to look internally. With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. We’re on our way!

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The Audiences of a Capital Campaign: Who to Target and When

Achieve

. - Defining your campaign’s core objectives and determining a working revenue goal. Testing your initial plans through stakeholder interviews. Identifying prospective major donors, developing those relationships, and securing roughly 65% of your total revenue goal. Feasibility Study. Campaign Planning. The Quiet Phase.