Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Start by tagging and classifying content across your association’s digital assets. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Test and Learn!

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Taxonomy Content Data Strategy 169

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

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Digital Strategy Nonprofit Phase 118

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. Test targeted messaging prior to launching full campaigns. Patrick Salyer, CEO of Gigya.

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Digital Data Marketing Org 138

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. Communications and awareness. Case in point: March of Dimes.

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Digital Strategy Student Education 56

Nimble AMS

JANUARY 25, 2024

On the Salesforce AppExchange, you’ll find proven apps, components, bolt solutions, lightning data, flow solutions, experts and more to meet unique organizational challenges and accelerate your digital transformation. All apps go through a hardcore review and testing process before being added to the store.

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Associations Software Management System 119

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

Personal 101

Personal Test Demographics Analytics 101

M+R

MAY 31, 2023

Director of Data Analytics Theresa Bugeaud and Senior Creative Director Will Valverde will walk through the data and share what it all means for our public media friends. Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. digital strategies you can try for your next campaign.

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Business Atlanta Chicago Benchmark 89

.orgSource

APRIL 25, 2023

HR analytics can bring objectivity to what is frequently a highly subjective process. I frequently encounter similar situations on digital transformation projects. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. I love that answer. So, spread a wide network.”

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Application Statistics Culture Job 221

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 356

Forum One

AUGUST 29, 2023

We are thrilled to announce that Forum One’s new Vice President of Strategy is Steven Bond, an expert on digital innovation and application. Steven has stepped into his new role as Vice President, following his previous role as Forum One’s Managing Director of Digital Marketing. We’re excited to work collaboratively. Steven hold a B.A.

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Strategy Government Analytics Roles 71

Whole Whale

SEPTEMBER 26, 2023

With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

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Analytics Google Analysis Case Study 52

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

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Law Digital Guide New York 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 76

Analytics Museum University Google 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance.

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Participatory Digital Facilitation Exercise 76

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

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Life Digital Data Skills 221

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site.

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Online Hunger Metrics Drupal 248

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. observed that being a reactive leader is untenable in the digital era. Association 4.0

Associations 221

Associations Jordan Environment Model 221

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Analytics Web Resource Tutorial 58

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

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Lesson Fundraising Digital Test 59

Whole Whale

FEBRUARY 9, 2024

Below you can see how this shows up in our annual traffic in Google Analytics: 3. Online Course Content Marketing + SEO to Drive Impact We want to help you grow organic traffic by 20% year over year and drive greater digital impact. You can use tools like Experte mobile test and Pingdom to test your site speed.

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Strategy Tips Google Search 98

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics. those KPIs.

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Fundraising America United States Track 83

M+R

JUNE 22, 2023

Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options. Use Scout Quest and ads to re-activate unsubscribes.

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Los Angeles Audience Google Channel 101

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

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Analytics Advocacy Chapter Environment 31

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

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Time Metrics Analytics Adopt 72

DNL OmniMedia

AUGUST 1, 2023

Data analytics and technology are revolutionizing the healthcare industry. AI technology adoption can improve decision-making across the following processes and more: Predictive analytics: As a major reason for AI adoption, predictive analytics can help clinicians leverage care insights and provide effective early patient intervention.

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Trend Technology Analytics Integration 52

Forum One

MAY 13, 2021

In this post, we focus on the processes and technology of migrating your government services to digital. How are you sharing analytics information to drive our content strategy? The post Migrating Your Government Services to Digital: Process and Technology appeared first on Forum One | Turn Ideas Into Impact.

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Government Process Service Technology 52

Connection Cafe

OCTOBER 30, 2017

Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website. Leveraging data is essential in today’s digital world.

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Analytics Volunteer Donor Google 39

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

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Tools Donor Fundraising Survey 86

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

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Trend Digital Gartner Virtual 221

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Having access to Google Analytics for your website is key to getting to the roots of the problem. So how do you tell if your website works on different devices? Give it a try!

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Websites Nonprofit Guidelines Phone 256

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

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Blackbaud Report Chart Analytics 94

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. For one, digital giving is on the rise. In turn, you’ll receive one-on-one support tailored to your cause.

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Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Why important? Click to see larger image.

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Analytics Interview Story Phase 99

Forum One

DECEMBER 15, 2022

I want to share a few key lessons from our conversation, and ideas I’ll be taking forward into digital strategy planning myself, and of course, you can listen back to our conversation anytime, to hear from these leaders yourself. And so how do you extend that to digital? What do we need to do differently, better?

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Practice France Austria Measure 62

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

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email Marketing Test Mail 104

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social platforms are included in Google Analytics traffic sources. That’s Social SEO at work. Learn more about our social media services.

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Search Alternative Social Social Media 59