3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. Does your donor database keep track of this type of data? If not, it should.

Digital 138

Digital Data Marketing Org 138

Whole Whale

SEPTEMBER 26, 2023

With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

Analytics 52

Analytics Google Analysis Case Study 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 355

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments.

Fundraising 82

Fundraising America United States Track 82

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 75

Analytics Museum University Google 75

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

Time 72

Time Metrics Analytics Adopt 72

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

M+R

JUNE 22, 2023

Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options. Use Scout Quest and ads to re-activate unsubscribes.

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Los Angeles Audience Google Channel 101

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 84

Tools Donor Fundraising Survey 84

DNL OmniMedia

AUGUST 1, 2023

Data analytics and technology are revolutionizing the healthcare industry. AI technology adoption can improve decision-making across the following processes and more: Predictive analytics: As a major reason for AI adoption, predictive analytics can help clinicians leverage care insights and provide effective early patient intervention.

Trend 52

Trend Technology Analytics Integration 52

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Optimize Online Giving.

Online 92

Online Fundraising Benchmark Adwords 92

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can.

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email Marketing Test Mail 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Why important? What tool did you use?

Analytics 99

Analytics Interview Story Phase 99

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

Trend 221

Trend Digital Gartner Virtual 221

Media Cause

FEBRUARY 28, 2022

If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. Test and track. No matter what your user journey is, make sure you’re checking the analytics of it to see if there’s a huge drop-off in the flow. Try testing your subject lines and senders––but not all at once.

Content 105

Content Test Student Audience 105

Connection Cafe

OCTOBER 30, 2017

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

Software 52

Software Tools Management Registration 52

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. For one, digital giving is on the rise. In turn, you’ll receive one-on-one support tailored to your cause.

Grant 52

Grant Google Management Guide 52

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social platforms are included in Google Analytics traffic sources. Remember to track these links to know where this organic traffic is coming from.

Search 59

Search Alternative Social Social Media 59

Allegiance Group

APRIL 15, 2024

Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Donors can hold direct mail in their hands, making the message feel more real and inspiring than digital messages. Track trends.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. For instance, the Ahern Audit runs the “you test” and grade-level tests. What is a nonprofit CRM?

Profile 91

Profile Software Nonprofit Donor 91

DNL OmniMedia

NOVEMBER 14, 2023

As the digital landscape continues to evolve, nonprofits are increasingly turning to technology to streamline operations, engage with donors and volunteers, and improve their ability to further their missions. Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders.

Consultant 52

Consultant Nonprofit Integration Review 52

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Integrations. Email Marketing.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. Online event platforms can also facilitate registration and ticketing, analytics, accounting, and email marketing integrations. Integrations. Email Marketing.

Platform 40

Platform Online Registration Synchronous 40

Nonprofit Tech for Good

FEBRUARY 1, 2011

Title: Digital Marketing Manager. Are you tracking Return on Investment (ROI), and how? When it comes to the overall organization I track social media in three basic ways. We include everything from industry trends to fundraising numbers based on web analytics. Organization: National Wildlife Federation. Book Tour?. ?Book

Social Media 190

Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment. Are there other benefits?

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Data Track Research Social Network 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.

Interaction 75

Interaction Africa Analytics Conversation 75

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. Despite the inherent separation that comes with digital events, the opportunities for personalization and connectivity are everywhere.

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Guide Virtual Registration Platform 93

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Through the use of analytics tools, you can track users’ online behavior and develop experiences that target them based on their previous actions. Behavioral segmentation.

Open Source 73

Open Source Personal Websites Open 73

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. Do you have Google Analytics Installed? We recommend selecting a lower limit as you'll need to leave some budget for testing. Track Your Ads’ Performance At this point, you have a Google Ads account. You have a Google Analytics account.

Grant 152

Grant Google Search Application 152

The Modern Nonprofit

JUNE 27, 2023

Consider incorporating a digital element, such as asking participants to share photos from each location on social media, tagged with your organization’s hashtag. Utilize social media and other digital tools to promote your fundraiser, track progress, and engage supporters.

Impact 52

Impact Ideas Fundraising Artist 52

DNL OmniMedia

NOVEMBER 22, 2022

The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences. To test the speed of your current webpage, you can use Google’s Page Speed Insights tool. You can the track your site’s bounce rate for pages in your Google Analytics account.

Google 52

Google Results Websites Grant 52

Cloud 4 Good

AUGUST 25, 2022

The savviest companies must learn to understand and embrace the nuances at the intersection between technology and human values as a fundamental building block of their digital transformation. Understanding Ethical Responsibility. Consider the line between advocacy and data manipulation, particularly as it relates to fundraising.

Roles 59

Roles Companies Technology Journal 59

sgEngage

JUNE 20, 2023

Software compliance is critical guide to ensuring that you are following these laws and standards in a digitally driven world. For example, an advancement office which tracks that a given alum does not want to hear from their undergraduate faculty but is interested in university sport has valuable new fundraising insight.

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Software Question Law Data 72