Association Analytics

OCTOBER 5, 2021

The post Building a Digital Ecosystem Around Your AMS – 10/21/21 appeared first on Association Analytics.

Digital 282

Digital Build Analytics Associations 282

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

Benchmark 40

Benchmark Analytics Google Comparison 40

Big Duck

JUNE 16, 2021

The post How can Google Analytics help you achieve better digital results? appeared first on Big Duck.

Analytics 111

Analytics Results Google Digital 111

NonProfit PRO

AUGUST 22, 2023

In the ever-evolving digital landscape, online fundraising has become a powerful tool for nonprofits and charitable organizations to raise funds, connect with donors, and make a significant impact. Here are some tips and strategies for engaging donors in the digital age, and how to maximize online fundraising success.

Digital 242

Digital Donor Tips Online 242

Nucleus

OCTOBER 28, 2020

We are in a ‘once in a digital era’ moment. If you look at the digital era, it has been going on since the 50’s. The gap between digital leaders and laggards is widening – back in 2019, we published a study that measured companies by technology breath, depth, leadership and culture. In an interview on Oct.

Analytics 130

Analytics Associations Digital Industry 130

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics.

Track 102

Track Digital Change Fundraising 102

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

Analytics 87

Analytics Google Track Data 87

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. In influencer campaigns, measure reach and impressions.

Social Media 329

Social Media Media Social Influence 329

NonProfit PRO

MARCH 22, 2022

This new partnership will help nonprofits leverage predictive analytics to drive more participants to their auction. AI is taking the world by storm, and ZGIVE, in partnership with boodleAI, is on a mission to help nonprofits get in on the action.

Digital 242

Digital Analytics Nonprofit Action 242

Nonprofit Tech for Good

JUNE 24, 2021

The key to building a digital strategy that works is DATA. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate?

Social Media 356

Social Media Data Free Media 356

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. Strategy and development.

Analytics 67

Analytics Team Data Skills 67

NonProfit PRO

SEPTEMBER 6, 2023

Backed by cutting-edge technologies, nonprofits have the chance to rewrite the rulebook on engagement, cultivate communities driven by empathy and create transparent ecosystems that demonstrate the true impact of their work. Here are some ways to catapult toward your goals with some contemporary technologies.

Digital 288

Digital Demonstration Nonprofit Technology 288

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Care2

FEBRUARY 20, 2024

With five packed days of online content, the Digital Strategy Summit 2024 can help your nonprofit organization skill-up in a new digital landscape! The Center for Digital Strategy has designed a summit just for nonprofit professionals. Making Sense of Google Analytics 4

Professional 41

Professional Digital Reddit Strategy 41

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics! Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

.orgSource

APRIL 1, 2024

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

Trend 221

Trend Influence Taxonomy Associations 221

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. Smart analytics can show us both what members want in the moment and predict what they will need in the future.

Associations 221

Associations Skills Culture Environment 221

Whole Whale

JANUARY 26, 2022

However, over the past two years of the pandemic, there has been a massive shift to digital outreach that nonprofits now rely on to increase impact. These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. .

Americorp 98

Americorp Training Train Digital 98

Nimble AMS

APRIL 8, 2021

Like many much-used terms, “digital transformation” is in danger of becoming a buzzword. But the truth is that digital transformation actually means something that’s important to the future of associations. What is digital transformation? We looked to our friends at Salesforce for a definition of digital transformation.

Digital 78

Digital Associations Massachusetts Analytics 78

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. ” What does it mean to be emotionally intelligent, and how can it improve your ability to utilize digital tools? What went wrong?

Team 221

Team Technology Help Digital 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Nimble AMS

OCTOBER 1, 2021

Recent association industry research underscores the importance for associations to be digital-ready. . Earlier this year, my colleague wrote an article on this blog about digital transformation and its importance to the future of associations. In short, it’s time to think, plan, and build digitally. .

Associations 78

Associations Digital Studies Virtual 78

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. She developed digital learning programs that can be repeated, monetized, and are guaranteed to engage. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want.

Sponsor 275

Sponsor Associations Law Hype 275

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

ASU Lodestar Center

AUGUST 11, 2021

The reason that we begin with the question – How can nonprofits strategically implement digital tools to achieve impact? – is because our society has shifted from being a “civil society” and into a “digital civil society,” according to a report from the Stanford Center on Philanthropy and Civil Society. Larger, contextual shifts” (e.g.

Digital 98

Digital Impact Tools Texas 98

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Donor Profiles and Records.

Digital 75

Digital Marketing Donor Channel 75

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. Make sure to include qualitative data, beyond analytics dashboards, as well.

Communication 46

Communication Digital Map Leadership 46

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 121

Digital Strategy Nonprofit Phase 121

NonProfit PRO

MARCH 30, 2022

Classy is announcing a number of new product launches for its nonprofit customers. These new initiatives are part of Classy's continued efforts to create the most innovative fundraising technology while constantly improving the donor experience.

Digital 243

Digital Tools Nonprofit Product 243

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. FAQs on government digital transformation.

Government 88

Government Digital System Fund 88

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. That’s our expertise !

Websites 272

Websites Analytics Podcast Map 272

The MatrixFiles

MARCH 25, 2024

Are you tracking abandons in Google Analytics? Once you have some answers, work with your team and/or digital partner to make your customer journeys better. Is your product or service optimized for search, meaning can I find your product through Google or your site search? Track progress, celebrate results. Keep tweaking.

Generation 264

Generation Registration Associations Amazon 264

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158