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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

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Behold! The fundraising power of a little cultivation!

M+R

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. And most nonprofits, even the biggest ones, don’t know if any of it actually works.

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Early guidance on Threads, Meta’s answer to Twitter

M+R

It offers a solution for campaigns and orgs looking to post links and focus on rapid response and breaking news. We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. (As Take it for a test drive.

Twitter 102
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Here are some of the questions you might ask in order to understand what metrics to track: . You can also track by different campaigns to uncover whether, for example, online appeals or in-person events result in greater numbers of upgrades. Do more testing. Testing is a way to move from opinion to knowledge.

Analytics 126
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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

This is not only a disappointing experience for your visitor, but it can also lead them to ask a series of questions about your organization as a whole. These are not the types of questions you want your audience to ask about your nonprofit. Make sure your donation form is updated with the latest, most relevant campaign information.

Websites 115