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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. It’s no secret that growing membership is hard. What’s slowing these association’s down?

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A Closer Look at Giving Contests: Free White Paper Examines "Give to the Max DC"

NTEN

In a new white paper, " How Giving Contests Can Strengthen Nonprofits and Communities ", long-time NTEN Member Geoff Livingston takes a look at the next level: coordinated integration. Of the more than 17,000 donors, 75% reported that this was their first experience using a social online fundraising platform.

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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. You can download the whole report for free. We're all just learning about this, actually -- which is why the nonprofit community should be excited about getting in on the ground floor with these marketing tools and strategies.

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Effective Online Onboarding Strategies

Care2

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! The report’s Six Stages of an Effective On-boarding Strategy guides you through and answers these questions: Some of the key points that resonated for me were: You don’t have to target everyone.

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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

The National Association for College Admission Counseling reported in 2015 that 36% of first-time freshmen apply to seven or more colleges. requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education.

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4 Foundational Tips for a Sure-Fire Fundraising Strategy in 2022

Top Nonprofits

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Tip #2: Shift to virtual fundraising for a more flexible strategy. Your 2022 Fundraising Calendar.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. Dave Webb answered my musings about quantifying the intangible with a pointer to this report and observation. The white paper is based on a roundtable held last year with a number of social media experts. There's a lot to digest here.