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Spring cleaning: How to do a social media audit

Candid

A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ). Then, use your personal account and go to each profile to see what the average user sees when they search for you.

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What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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What Chat-First Search Means for Organic & Ad Grant Traffic for Nonprofits?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep an eye on the following metrics for your site: Web traffic. Keep that in mind as well as you continue to build your site. Establish the content you’ll create.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Follow search engine optimization (SEO) best practices. The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

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Developing a Product Mindset for Impact

Forum One

Explore the March of Dimes case study Smithsonian NMAAHC’s Freedmen’s Bureau Search Portal The Smithsonian’s National Museum of African American History and Culture’s Freedmen’s Bureau Search Portal now makes more than 400,000 pages of volunteer-transcribed records and previously-unavailable data sets accessible for anyone to search.

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LinkedIn for Nonprofits: 7 Best Practices for Social Media Success

Qgiv

When people search for your organization on LinkedIn, the first thing they’ll see is your company page, so it’s important that your page is as informative as possible. Make sure your “About” section provides an accurate picture of your mission and what your organization does. Help your network update their profiles.