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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. When looking at trends, be sure to include contextual data to get the full picture.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. It’s a realistic goal, people can picture where their money is going, and it gives them an anchor and a deadline to encourage them to make a donation. . You know what they say about measurement, right?

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How To Raise More Through Your Website

CauseVox

You should try to continually measure and evaluate your donation pages to see what is and isn’t working for you. This will help you make decisions about any changes you would like to implement and to measure whether these changes are effective. You can run your donation page through Google Search Console to test it!

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The Real Housewives of Social Media: Measurement Tips

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community. According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel?

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Content Strategies for Nonprofit Websites

VisionLink

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Use visuals and graphics to turn complex data into easy-to-understand pictures. Measure, measure, measure! Don’t get too technical.

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