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The Phone Test

Tech Soup

Here's an idea from our friend Laura at Idealware: what if you measured any communications method by whether it would have more or less impact than spending the same amount of time calling donors on the phone? If your goal is to have a conversation, then why not pick up the phone and have one?

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How Cell Phones and Tablets Enable Telework

Tech Soup

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. The processing power of our mobile phones roughly doubles every 18 months as does storage capacity, as do Internet speeds with the advent of faster 4G and 4G LTE mobile networks.

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DIY Nonprofit Technology: 4 Steps for Measuring ROI on Your Next Tech Project

NTEN

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

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PCI Compliance for Nonprofits Guide

Greater Giving

To be considered PCI compliant, you must: Ensure all systems that store, process or transmit cardholder data have been tested for vulnerability and remediated if necessary. Conduct an annual penetration test by a qualified third-party pen-test team against your critical systems on an ongoing basis.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. Validate the personas : After creating the donor personas, you need to validate them by testing them with your donor database.

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