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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. And the only way to know is to test.”

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals.

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. Validate the personas : After creating the donor personas, you need to validate them by testing them with your donor database.

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Online Fundraising Tips for Nonprofits

Saleforce Nonprofit

Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. If our phone buzzes, we check it.

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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. This purpose should be the core of your mission statement.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number.

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