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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Fundraisers have other metrics available. Any number of variables can influence these metrics.

Test 52
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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 87
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Experience Our Nonprofit Event On-Demand. Virtual Fundraising Event Planning and Execution.

Virtual 105
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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Also, review your fundraising metrics and data from previous campaigns. Powerful platforms like Bloomerang also allow you to create donor segments for more targeted research and communications, view donor engagement and generosity metrics per supporter, and track fundraising campaign progress. Email marketing software.

Strategy 104
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How Can Nonprofits Switch to a Data-Driven Culture?

Beth's Blog: How Nonprofits Can Use Social Media

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 115