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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up. Fundraisers have other metrics available.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Supporters text the keyword to your phone number.

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How Cell Phones and Tablets Enable Telework

Tech Soup

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. Since not a whole lot is out there yet on the role of mobile devices in telework, I thought it’d be interesting to have a look a look at that. Mobile Addiction.

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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Beth's Blog: How Nonprofits Can Use Social Media

The workshop topics included trends in digital media consumption, social media, engagement on mobile devices and a variety of community foundation projects funded by the Knight Community Information Challenge. 2: Mobile Usage. #3: ” He went into details about how people consume or share content via mobile phones vs tablets.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app ! Plus, OneCause is a mobile-bidding platform! Qgiv’s app automates that process and saves your nonprofit time.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Of course mobile phone payments are not new.

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