Understanding the Psychology of Why Donors Give to Nonprofits
Nonprofit Tech for Good
AUGUST 14, 2022
What has Research Shown About Why Donors Give? Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. The Seven Faces of Philanthropy was a groundbreaking research study published in 1994 that has since been updated and is still relevant today. Conduct online donor surveys.
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