Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. Many nonprofits use EventBrite for this purpose. Shonali Burke has a terrific tip.

Social Media 126

Social Media Integration Tools Tips 126

NonProfit Hub

JULY 25, 2019

While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?defined

Fundraising 55

Fundraising Social New York City Music 55

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working! AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores. You could systematically test using best practices against your score.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. Engage influencers and free agents. How To Marry Social Media with Fundraising. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Key influencers take action, including media. intense days of meetings. The design incorporate many interactive learning techniques to ensure that participants were actively learning and sharing, and not falling asleep! Support national partner Facebook chats, blog carnivals, and other networked advocacy activities.

Network 97

Network Build Learning Strategy 97

Eric Jacobsen Blog

FEBRUARY 25, 2021

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 52

Story Storytelling Chapter Teach 52

Connection Cafe

MARCH 6, 2019

The same techniques used to sell the latest tech gadget can be repurposed to promote philanthropic giving. Apply A/B testing to your materials. Changing only one variable at a time so they can track what works and what doesn’t, direct marketers will use a small part of their budget to test messaging, channels, audiences, and more.

Marketing 22

Marketing Learning Fundraising Student 22

Eric Jacobsen Blog

OCTOBER 11, 2020

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 52

Story Storytelling Chapter Teach 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

I’ve been experimenting with a practice model that I’ve been using over the years and was able to crystallize some of my thinking into “ Crawl, Walk, Run, Fly&# that I’ve been testing for designing training workshops and peer learning projects.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2015

We’ve done a deep scan of the literature on personal habit change, like Gretchen Rubin’s Better Than Before and BJ Fogg’s Tiny Habits and have tested their approaches on ourselves. But as we all know, changing personal habits isn’t easy for a lot of people.

Culture 50

Culture Nonprofit Articulate Attitude 50

Museum 2.0

OCTOBER 30, 2013

Implicit Associations test. This test , which many of us have experienced in some form (perhaps at a science center), asks participants to sort words and pictures as quickly as possible. There are many forms of the test and it can be modified to target specific questions of interest.

Measure 47

Measure Arts People Museum 47

Connection Cafe

DECEMBER 11, 2017

But what we’ve also seen are upticks in advocacy behavior, strength in the power of social influencers , and real belief in the capacity for nonprofits to cultivate change , in a world filled with so much uncertainty. By midmorning of November 28 th , 1.64 Don’t Just Ask – Empower & Inspire.

Donor 43

Donor Change Create Attitude 43

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

I am also experimenting with techniques for network weaving across platforms and curating content related to effective practice of networked nonprofits. Capacity building that takes an incremental approach and is a balance of strategy and action leads to capacity building that sticks.

Google 116

Google Change Social Adopt 116

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Some indicators that a card sort test is a good activity for a design project include: A website that is structured according to the org chart so that each department has their own section. Methodology. In-Person or Remote? Recruiting.

Design 36

Design Process Web Test 36

Museum 2.0

SEPTEMBER 11, 2013

Years ago, I was running a workshop at a conference introducing a creativity technique to museum professionals. If your leadership can’t see value in creativity then try and work within your own sphere of influence to show how creativity can be valuable. You’ll have to be patient and persistent. Recognize that ideas are a dime a dozen.

Place 52

Place Museum Environment Problem 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

SEPTEMBER 23, 2010

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

Social Media 54

Social Media Tips Media Social 54

Eric Jacobsen Blog

JANUARY 1, 2018

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 47

Story Storytelling Chapter Teach 47

sgEngage

JUNE 2, 2011

In a nutshell, creating a social media strategy that can stand the test of time. It gets into some real finite looks at strategy, too, and types of approaches that work, including participation, serving great content, top down influencer approaches and empowerment techniques like crowdsourcing.

Question 40

Question Social Media Empowerment United States 40

Eric Jacobsen Blog

OCTOBER 10, 2016

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Storytelling 40

Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Teach 40

Teach Story Storytelling Chapter 40

Museum 2.0

DECEMBER 28, 2015

We tested out each other's preferred ways of making space, and we tried to develop new space-making solutions to each other's problems. 100 extraordinary campers developed hundreds of different spacemaking ideas, which we developed, tested, and distilled into this deck of 56. We shared tips and what ifs.

Giving 20

Giving Empowerment Test Problem 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

The last few donations that put this campaign over the top came from Justin Kownack who paid it forward from his own group donation experiment using Twitter as a test of good deeds. The experiment was to test Twitter's speed. Private, personalized messages, not mass emails.

Analysis 87

Analysis Twitter Giving Lesson 87

Connection Cafe

APRIL 19, 2016

Campaigns push staff, vendors, and consultants to stretch and test the limits of best practices and tools in communication, fundraising, advertising, branding and targeting. It should come as no surprise then that the political campaigns often influence nonprofit best practices as well.

Lesson 20

Lesson Campaign Turkey Fundraising 20

Bloomerang

JUNE 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test the donation buttons by donating a dollar to the campaign yourself. Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms.

Ideas 96

Ideas Guide Online Fundraising 96

sgEngage

APRIL 24, 2023

These techniques are used by threat actors to influence unsuspecting individuals into acting or sharing information that can be leveraged for a cyberattack. Brute Force Brute force attacks work by calculating every possible combination that could make up a password and testing it to see if it is the correct password.

Policy 78

Policy Nonprofit Method Accessibility 78

DNL OmniMedia

OCTOBER 5, 2020

Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched. Beta testing is extremely important, so don’t neglect this crucial step. Extend your network. Immediately begin asking users to submit reviews. Use paid ads.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Test and tweak. Here's a conversion test: Does an acceptable, standard metric exist for the measure?

ROI 50

ROI Social Media Slides NTEN 50

Wild Apricot

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

My daughter’s project involved testing different potting soils to see one was better for seed germination. As I was helping her translate the data in excel spreadsheet into a line graph, I realized that the project was essentially an a/b test. By Shabbir Imber Safdar, Kate Harle, Dale Anania, from The Marine Mammal Center.

Measure 102

Measure Social Media Project California 102

Forum One

JANUARY 26, 2024

“On-page SEO” is the process of enhancing and maintaining these elements: Title tags: Crafted title tags are the initial impression users have of a page in search results, influencing click-through rates. PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times.

International 89

International Strategy Search Structure 89

Nonprofits Source

AUGUST 26, 2017

Value proposition – Here I’m using a broken link building technique with the promise of providing a list to help webmasters fix URLs that aren’t redirecting properly. Build Relationships With Industry Influencers. Reach Out To Influencers On Social Media. Marketing is all about relationship building.

Results 82

Results Digital Strategy Chapter 82

Whole Whale

MARCH 31, 2021

Tip: Try testing the names of your CEO, Executive Director, or celebrity influencers connected to your organization, which could drive higher open rates. Key: Italicized Text = Tips from the Whole Whale team. Highlighted Text = Organization-specific customizable language. Email Setup. From: Your first name at Your nonprofit.

Template 71

Template email Donation Guide 71

Museum 2.0

AUGUST 21, 2008

Give them some membership-style perks--advance notice of new exhibitions, opportunities to test out new content--and encourage them to keep talking to their communities. But creating a physical presence, and an opportunity to acknowledge and outfit enthusiasts, can also be valuable, especially for small communities or niche museums.

Museum 20

Museum Review Rate Voice 20