Remove Influence Remove Structure Remove Technique Remove Test
article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. How each traffic source is influencing sign ups for your peer-to-peer campaign. Test with a couple of links to see how it all works. Last but not least: test and learn from it.

Donor 286
article thumbnail

Brilliant Careers Are Built With Bold Moves

Eric Jacobsen Blog

In all settings, the greatest responsibility lies with those of us who are privileged to hold a position with power, influence, and the ears of decision-makers. This is tried and tested in real-world settings. For example, from a race perspective, in most settings, this is white women. Amplify the voices of others.

Voice 80
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Sell With A Story

Eric Jacobsen Blog

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 52
article thumbnail

Sell With A Story

Eric Jacobsen Blog

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 52
article thumbnail

How To Sell With A Story

Eric Jacobsen Blog

I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative.

Story 47
article thumbnail

Nonprofit Web Design Process Part 2c: Card Sorts

Connection Cafe

Card sorts are a form of usability testing that help us understand how users group and label content. Some indicators that a card sort test is a good activity for a design project include: A website that is structured according to the org chart so that each department has their own section. Methodology. In-Person or Remote?

Design 36
article thumbnail

How Can Nonprofits Switch to a Data-Driven Culture?

Beth's Blog: How Nonprofits Can Use Social Media

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115