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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

A great tool for this is the Google Keyword Planner – part of the AdWords toolset. The other useful tool for exploring new keyword ideas is the Keywords Everywhere plugin. The other useful tool for exploring new keyword ideas is the Keywords Everywhere plugin. Study Seasonal Trends Another fantastic tool is Google Trends.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They simply refer to tags that can be added to any URL. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. They are universal, so many tools track them or support adding them automatically.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Online giving is their forte, with crowdfunding platforms and social media serving as powerful tools to raise awareness and funds. Often referred to as the Activist Generation, Gen Z is just starting to make its mark on charitable giving. Donate their time and spread the word on social media.

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Not everyone can afford a top-shelf branding agency when they start out, this tool might help give a starting point for creating a persona. Psychographic information : This refers to your donor’s personality traits, values, interests, beliefs, motivations, and behaviors. How are donor personas usually created?

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8 Types of Non-Inclusive Language To Avoid

Whole Whale

The Inclusivity Tool was designed to help content creators follow the best practices around using inclusive language. As a starting point, the Inclusivity Tool defines 9 categories of non-inclusive speech: Category Explanation Pejorative Insult with a negative connotation. Commonly seen when referring to professions (e.g.

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Why is Person First Language Important and 7 Ways You Can Start Using It Right Now

Whole Whale

On a systemic level, it’s important to use person-first language in the face of a long history of disability abuse. While the term historically referred to physical disability that involved severe impairment, the term is no longer accepted and is sometimes used offensively. To refer to a person as a burden is also dehumanizing.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

7 steps to start a major gift program Major gift fundraising tools Let’s start by reviewing the basics of what these key donations are. Identification factors Generally, donors with a history of giving, high engagement with your organization , and a high generosity score (capacity for donating) will be the best major gift candidates.

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