Eric Jacobsen Blog

MARCH 1, 2021

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.

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Test Leadership Roles Game 52

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

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Data Strategy Associations Survey 210

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

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Digital Strategy Guide Create 290

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Share stories Storytelling will bring your website and your cause to life. Remember, creating the most valuable website content takes time.

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Content Websites Strategy Adwords 205

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 248

Nonprofit Tech for Good

FEBRUARY 23, 2021

Which emotions trigger viewers’ impulse to share and comment. Which video content types are most engaging. How to use audience testing and seed groups to improve engagement. << Topic we’ll discuss include: Why video engagement is key and how to measure it.

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Video Free Create FAQ 342

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

.orgSource

SEPTEMBER 19, 2023

Sherry Budziak and Kevin Ordonez Kevin Ordonez and I will be kicking off the day sharing our perspectives on how to navigate Industry 4.0., We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law.

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Sponsor Associations North America Law 221

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

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Analytics Skills Knowledge Associations 321

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. In fact, my generation sees sharing a nonprofit’s message on social media as a form of nonprofit support.

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Advice Social Media Media Meme 98

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets.

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Social Media Data Strategy Media 98

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. UTMs can be used in ads, emails, and anywhere you’re sharing a link.

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Donor Track Facebook Campaign 272

Candid

MAY 25, 2021

Internally, colleagues reached out to each other to share grief, anger, and emotional support. It is not easy for me to share that I can’t do this because—uh—it’s my job. The emoticons flowed in, as did the content. Thank you Lisa Brooks for everything you do and for sharing how you’re feeling and asking for help.

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Professional Personal Test Minneapolis 52

Nimble AMS

MAY 20, 2024

You might also consider setting a communication timeline where you share vital implementation updates with your stakeholders to keep them up to date on the latest software adoption happenings. Be engaged in the process During your AMS implementation, it’s crucial to take time to do software testing and be engaged in your training.

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Practice Adopt Associations Software 140

Association Analytics

DECEMBER 15, 2022

You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. If you’re responsible for member retention, you have your renewal rate committed to memory, right? But are you truly leveraging that information?

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Retention Data Rate Demographics 169

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media.

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Social Media Images Video Media 79

Nonprofit Tech for Good

JANUARY 31, 2020

If you think we’ve missed a tool, please share it in a comment below. Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners. 3) GiveTrack :: givetrack.org.

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Tools Online Fundraising United States 311

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 340

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. As a fundraiser, you’re up against some tough odds. Franklin D.

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Fundraising Nonprofit Ideas Virtual 339

Candid

MAY 1, 2024

In addition, our user experience team conducts extensive research—surveys, interviews, usability tests, and data analysis on specific areas where we know there is a need. For example, in designing a content-heavy page, we used an interactive element to hide or show some content until the user needed it, so as not to overwhelm them.

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Tools Build Problem Test 64

Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This is really important for content-heavy sites if your success metric is time spent on your websites.

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Analytics Marketing Taxonomy Module 169

sgEngage

NOVEMBER 16, 2021

Start November by Preparing Your GivingTuesday Content and Your Amplifiers. . While turning your ideas into content, keep in mind the following tips: . Think about your target audience and include relevant content . Make it easy to share, so your audience can further your reach by sharing with their networks .

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Test FAQ Content Audience 85

Amy Sample Ward

OCTOBER 4, 2010

I can’t wait for your feedback, comments, recommendations for further improvements, and general reaction; but first, I need to share some thank yous and some background for all those who have followed this process. or come across more valuable items to share. About the Redesign. What’s new?

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Conversation Place Content Phase 154

Connection Cafe

JANUARY 22, 2020

“Content is the gateway drug of small organizations.” – Gary Vaynerchuk. Your organization probably needs to create more content than it is right now. You need quality content for others to critique. Good content brings conversions. You have to consistently share valuable content. Your Content Squad.

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Content Captivate Design Audience 43

Association Analytics

MAY 17, 2021

You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action.

Retention 192

Retention Data Associations Rate 192

sgEngage

JULY 13, 2021

I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. For your administrators/content creators, it’s scalability – when you have new content to share, being able to quickly and easily know where it belongs. Findability. Scalability.

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Websites Structure Template Design 107

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Create a system for staff members to share insights with fellow team members. Conduct staff training.

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Team Tips Fundraising Training 98

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do you know what social media posts they like or share? Do more testing. Do you know what topics people care about?

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Analytics Strategy Fundraising Benchmark 126

Saleforce Nonprofit

JULY 8, 2021

Some segments may share similar qualities while others may require a much more personalized approach. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Share their why. Uplift Voices in Your Community.

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email Marketing Strategy Tips 116

Bloomerang

OCTOBER 13, 2023

If your subject line doesn’t align with the content inside, it can lead to disappointment and frustration, potentially damaging your nonprofit’s credibility. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns. All of us at Bloomerang wish that your GivingTuesday (Nov.

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Rate email Attention Open 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

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Calendar Content Tunisia Strategy 117

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test.

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Audience Social Media Content Media 107

Candid

OCTOBER 12, 2022

Assets are the materials and content of your campaign. Creating all your content well beforehand is key to having a successful campaign. This way, you will spend your time on GivingTuesday responding to all your donors and showcasing the campaign rather than developing content. . There’s nothing worse than a broken link! .

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Campaign Social Media Influence Content 98

Forum One

JANUARY 17, 2024

“Headless” and composable architecture, which de-couples the front-end design from the content structure, is increasingly our recommended solution for this ever-changing technology space. To be the best partner we can be, we’re doing our own work to learn, test, and iterate on all the approaches we recommend.

Digital 90

Digital Attitude Government Model 90

Saleforce Nonprofit

JANUARY 19, 2022

Many organisations invest in creating compelling content to inspire supporters to give. Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should.

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Support Online Conservancy Test 98

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. The web is always changing. And so it goes. “We

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Online Hunger Metrics Drupal 232