Eric Jacobsen Blog

JULY 14, 2020

Even fewer measure and reward alignment. The book will show you how to release the power of alignment, how to create unified action, and channel everyone's energy in the same direction," With each of the book's 14 chapters, readers are are presented with a fictional case study based on the authors' experiences. "The

Tools 52

Tools Organization Empowerment Case Study 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

NetWits

SEPTEMBER 1, 2011

Let the voting begin … Making Social Media Measurement Sexy. This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. Nonprofits know they need to start engaging with supporters through social media channels.

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Social Media Case Study Chad Nonprofit 148

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Peer Case Studies. Connecting Learners to the Content and Each Other.

Social Media 100

Social Media Integration Media Case Study 100

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. YouTube YouTube offers a platform for longer-form video content, which is great for sharing more in-depth stories, case studies, and event recordings.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Here is a case study of Red versus Green.

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Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

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Doc ROI Measure Austin 101

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile. Study email subject lines and opening sentences that motivate instant open rates. Growing your community of supporters is the only measure that matters.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. For the So What rule to work, you have to follow the 7 steps of measurement and have worked out a ladder of engagement. The Honest Looser Award.

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Reddit Data Time DC 98

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively. A recent case study by Dataro.io

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Fundraising Analytics Analysis Nonprofit 98

Amy Sample Ward

JUNE 15, 2012

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites.

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Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

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Results Metrics Measure Associations 97

Neon CRM

NOVEMBER 30, 2023

Storytelling for nonprofits can come in a variety of forms, from case studies in your annual report to personal stories or testimonials from people your organization has served. Storytelling for nonprofits can span across many channels—here are a few ideas for sharing stories on multiple platforms. goals acronym).

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Storytelling Guide Nonprofit Story 52

Eric Jacobsen Blog

APRIL 17, 2017

Even fewer measure and reward alignment. The book will show you how to release the power of alignment, how to create unified action, and channel everyone's energy in the same direction," With each of the book's 14 chapters, readers are are presented with a fictional case study based on the authors' experiences. "The

Companies 40

Companies Empowerment Case Study Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Measuring Success Measuring of this investment should be dependent on a few KPIs. . Advocacy Reach: Overall spread of campaign through social channels beyond the branded channels to gauge how far this campaign spread.

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Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I used a “living case study&# approach – doing an interview with them to share how they achieved their success. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. It directly increased ticket sales.

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Knowledge Seattle Social Media Measure 97

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. Below is an example that is representative of many of the grants lists we receive from the IRS: A Case Study: Helping Your 990 Match Your Story.

Communication 84

Communication Oregon Grant Portland 84

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) Taking the time to invest in it produces measurable results over time. A Mighty Citizen Case Study: The University of Texas Permian Basin. Take a look at our full case study with UTPB.

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Education Content Strategy Texas 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

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Profit Los Angeles Social Storytelling 120

Amy Sample Ward

MAY 28, 2012

IAVA’s #gosilent campaign is a terrific example of social campaigning because it uses tools and tactics that make it easy for the organization to track, measure, and evaluate success – in real time and after the campaign is over. Sharing across platforms – Instagram and Foursquare. Did you #gosilent?

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Iraq Afghanistan America Arlington 239

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? How will you measure success? Planning for Integration First.

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Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

You can read more about the framework in the free report , but we wanted to share with you a case study about an organization that began using social media for volunteer recruitment—a solution that cost nothing, but had immediate community-wide returns. Case Study: Community Thread, Stillwater, MN.

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Technology Minnesota Social Media Case Study 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. How will you get their voice?

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Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Social media can be filled with metrics to track results. It is also important clarify these expectations with participants.

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Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. They use a variety of channels for their communications messages, including these three social media channels: Facebook: https://www.facebook.com/nativefishsociety.

Social Media 50

Social Media Meme Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Measurement mini workshop. JD Lasica and I co-facilitated a workshop on measurement.

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Social Media Effective Media Social 100

Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Here’s a case study of my own! ” And that they do! To Link or Not to Link. Just getting started?

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Measure Review Network Case Study 222

Care2

SEPTEMBER 28, 2013

If you’re going to the BBCON 2013 Conference starting September 29 th , you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails. Channeling Joan Rivers and E!’s

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Advocacy Storytelling Social Media United States 58

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Read the full case study here. You can read the full case study here. To get started and to review more case studies, visit: [link].

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Tools Tech Map Case Study 100

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Due to quarantine measures, we are online much more than we used to be. Focus on customer engagement right after one event ends so that you can prep for future events.

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Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Social media can be filled with metrics to track results. Day 2: Integrated Social Media Strategy.

India 102

India NGO Network Exercise 102

Connection Cafe

APRIL 10, 2010

Megan Hawkes @CCCINews , Executive Director, Constituent Engagement at Campus Crusade for Christ, International and Dave Raley @daveraley , Director of New Media at Masterworks presented the session Case Studies in Integrated Multichannel Fundraising and did a great job of answering that question in a series of 7 lessons.

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Lesson Integration Fundraising Channel 53

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Here are three tools to measure audience engagement on social media. Find out how to gauge your success with Social Media Measurement: Where to Get Started?

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Social Media Global Network Media 59