Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

NetWits

SEPTEMBER 1, 2011

Let the voting begin … Making Social Media Measurement Sexy. This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. Targeted for Beginner to Intermediate audiences. –> Vote Now !

Social Media 148

Social Media Case Study Chad Nonprofit 148

Neon CRM

NOVEMBER 30, 2023

Storytelling for nonprofits can come in a variety of forms, from case studies in your annual report to personal stories or testimonials from people your organization has served. Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Focus on optimizing donation channels for mobile. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 95

Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook.

Test 114

Test Impact Experiment San Francisco 114

ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience. A recent case study by Dataro.io

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) Editorial and Experience involve people—your audiences. The goal of these quadrants is to create valuable, timely, audience-appropriate content across your organization. requires a solid content strategy.

Education 44

Education Content Strategy Texas 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. For the So What rule to work, you have to follow the 7 steps of measurement and have worked out a ladder of engagement. The Honest Looser Award.

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

Facebook 135

Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

He didn’t do the “sage of the stage&# thing, he gave ample opportunities for the audience digest the ideas he shared as well as engage them in conversation. Alison Carl White from NPower Seattle has a good summary on her blog. Don’t Just Research Your Audience, Make Them Part of the Presentation.

Knowledge 97

Knowledge Seattle Social Media Measure 97

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. Below is an example that is representative of many of the grants lists we receive from the IRS: A Case Study: Helping Your 990 Match Your Story.

Communication 90

Communication Oregon Grant Portland 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? How will you measure success?

Donor 98

Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Their target audience includes fly anglers and nature lovers, typically men and women between the ages of 20-65. One of my favorite examples is the National Day of Unplugging Campaign.

Social Media 50

Social Media Meme Media Contest 50

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 52

Virtual Marketing Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

Profit 120

Profit Los Angeles Social Storytelling 120

Tech Soup

MARCH 18, 2013

Art and Social Media: Case Studies. Through this project, she bridged the gap between curator and audience using the essential component of social media: technology. Maura Lafferty ( @mlaffs) introduced a new digital asset that community managers can use to measure ROI.

Arts 57

Arts San Francisco Community San Jose 57

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

You can read more about the framework in the free report , but we wanted to share with you a case study about an organization that began using social media for volunteer recruitment—a solution that cost nothing, but had immediate community-wide returns. Case Study: Community Thread, Stillwater, MN.

Technology 96

Technology Minnesota Social Media Case Study 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Measurement mini workshop. JD Lasica and I co-facilitated a workshop on measurement.

Social Media 100

Social Media Effective Media Social 100

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Everything revolves around the audience. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Read the full case study here. You can read the full case study here. What is your real output?

Tools 100

Tools Tech Map Case Study 100

Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Here’s a case study of my own! ” And that they do! To Link or Not to Link. Just getting started?

Measure 222

Measure Review Network Case Study 222

Connection Cafe

APRIL 10, 2010

Megan Hawkes @CCCINews , Executive Director, Constituent Engagement at Campus Crusade for Christ, International and Dave Raley @daveraley , Director of New Media at Masterworks presented the session Case Studies in Integrated Multichannel Fundraising and did a great job of answering that question in a series of 7 lessons.

Lesson 53

Lesson Integration Fundraising Channel 53

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Here are three tools to measure audience engagement on social media. Find out how to gauge your success with Social Media Measurement: Where to Get Started?

Social Media 59

Social Media Global Network Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Social media can be filled with metrics to track results. Day 2: Integrated Social Media Strategy.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2009

This is a new and improved version of the Social Media Case Study Slam. These performances are then evaluated by judges and the audience. I've gathered up some of best of the best folks in the nonprofit tech field to share their social media measurement lessons learned. I organized at the NTC last year.

Austin 50

Austin Convio ROI Social Media 50

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! You can also make sure your marketing material includes case studies and real stories from the people you help. . Giving preferences . Communication preferences .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Here are three tools to measure audience engagement on social media. Find out how to gauge your success with Social Media Measurement: Where to Get Started?

Social Media 36

Social Media Global Network Media 36

Tech Soup

APRIL 1, 2014

I attended one session on email marketing, which touched on some best practices for fundraising emails and letters of appeal, but also went into the many ways in which email marketing feeds into community engagement, donor engagement, and messaging consistency from email to website to other channels. So stay tuned for that! Online Testing.

NTC 50

NTC Marketing Digital Strategy 50

The Modern Nonprofit

JUNE 6, 2024

Plus, if an organization isn’t crystal clear about what it’s trying to achieve, how to measure success, and how to communicate its impact, it’s going to be a real challenge to keep the support coming in. First, identify your target audience. Who are the individuals or groups you aim to serve?

Profit 59

Profit Guide Build Metrics 59

Bonterra

APRIL 10, 2024

Bonterra fundraising software helps you send the right message, through the right channel, at the right time, so it’s simple to build your brand and your base. Get started Unified visibility into supporter actions Increase engagement Give your audience the cohesive, personalized experience they deserve.

Fundraising 98

Fundraising Software Case Study Platform 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Who is the audience you want to reach for your social media strategy? How will you measure your success? Fun with Metrics: Measuring Success and ROI. Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Nonprofits Source

JANUARY 23, 2023

By testing different versions of your ads, they’ll discover exactly what inspires your audience to take action. They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. A/B testing. Ad development. Targeted ad development.

Grant 52

Grant Google Management Guide 52

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Connection Cafe

JULY 27, 2015

Great Stories Grant Wishes: Using Audience Personas to Update Make-A-Wish’s Messaging : Learn how to identify your target audience based on learnings from Make-A-Wish’s audience persona development. Campaign Case Studies. The Usual Suspects: Engaging Your Audience with the Right Call to Action.

Registration 20

Registration Proposal Social Media Conference 20

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar.

Storytelling 98

Storytelling Digital Marketing Guide 98