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Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Living Case Study.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels.

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Integrated Social Media for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Peer Case Studies. Connecting Learners to the Content and Each Other.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

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