Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

sgEngage

SEPTEMBER 11, 2023

Leverage digital channels. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas.

Charity 76

Charity Create Sponsor Sample 76

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. Read the full case study here. Read the full case study here. Read the full case study here.

Story 52

Story Fundraising Case Study Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. They work well on on social channels. Integrate Into Your Editorial Process: Your organization no doubt has an editorial process where you brainstorm, plan, and produce content for various channels each month.

Content 136

Content Strategy Tips Case Study 136

Candid

MARCH 22, 2022

After you have crafted an effective story, you will learn how to implement a strategic approach to communications with your audiences, using templates, case studies, and communications best practices.

Story 64

Story Tips Online eLearning 64

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

SEPTEMBER 20, 2023

This may include adding examples to case studies, or delving deeper into a particular angle of a blog post. It could also be focusing on your social media output around very particular channels (versus all of them), and on certain topics. Start to plan (ahead!)

Case Study 82

Case Study Content Goal Audience 82

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Care2

NOVEMBER 23, 2009

Last week I had the pleasure of moderating a panel about this timely topic of multi-channel fundraising and communication for NTEN’s 501 Tech Club New York City at the TADA! and learn by example through a case study about carrying one message across many platforms. Youth Theater.

Channel 52

Channel Integration New York City Campaign 52

The Storytelling Non-profit

MAY 3, 2022

What is a multi-channel fundraising? It is a strategy used by non-profits organizations to reach out to more donors through the use of multiple communication channels. Be present in more than one communication channel. Download the case study below. I recommend creating a multichannel fundraising. Don’t be shy.

Campaign 90

Campaign Fundraising Channel Mail 90

Eric Jacobsen Blog

JULY 14, 2020

The book will show you how to release the power of alignment, how to create unified action, and channel everyone's energy in the same direction," With each of the book's 14 chapters, readers are are presented with a fictional case study based on the authors' experiences.

Tools 52

Tools Organization Empowerment Case Study 52

NetWits

SEPTEMBER 1, 2011

This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. Nonprofit organizations have charged full throttle into the world of social media, and the channel’s open nature has made it easy to stumble along the way.

Social Media 148

Social Media Case Study Chad Nonprofit 148

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Photo by Notemily. You write anything you want as long as it is about measurement and learning from your data.

Measure 112

Measure Data Share Learning 112

Amy Sample Ward

APRIL 27, 2011

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. My latest contribution to the Stanford Social Innovation Review is up. Both of them involved celebrities.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2018

The goal is not to hoard it but to channel it. The book suggests that those who want to reach their goals and be successful whether it is for good, bad, or the trivial, need to know how to best channel this participatory energy. Each profile is illustrated with an in-depth case study. It downloads and it captures.

Participatory 116

Participatory Leadership Model Skills 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Peer Case Studies. Connecting Learners to the Content and Each Other.

Social Media 100

Social Media Integration Media Case Study 100

Kindful

APRIL 28, 2021

Simply live-streaming your in-person event technically qualifies, but a stellar hybrid experience is one that is multi-channel and interactive. Check out this case study from Living Stones Academy, a Michigan-based nonprofit that pivoted to a virtual event in 2020. They saw an increase of more than 50% in revenue and attendance.

Fundraising 134

Fundraising Virtual Offline Michigan 134

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Because we know you’d be disappointed in us if we didn’t include them, we’ll have a live question and answer and a back channel discussion.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? It offers specific examples of what to test and mini-case studies.

Test 114

Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2016

The aim of the toolkit is to equip the charity sector’s already brilliant professionals with the right foundations, tactics and inspirational case studies to use social media effectively. Zoe has helped many organisations maximise their impact across on and offline channels communications and achieve great results.

Social Media 50

Social Media Resource Media Social 50

Forum One

JULY 13, 2022

The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action. Develop a strategy for data storytelling. Know your audience. Design your data storytelling products.

Story 66

Story Data Storytelling Lesson 66

Eric Jacobsen Blog

MAY 11, 2019

Their empowered employees create Wow stories, guests leave with lifelong memories, and the brand maintains an active channel of inspiring case studies that inspire other employees (resulting in more Wow stories, attracting more guests, and so on).

San Diego 57

San Diego Case Study Authoring Story 57

Connection Cafe

AUGUST 3, 2020

Get more details about Knowledge Network’s journey mapping experience and read case studies from other nonprofit organizations. Download this free eBook for more details about Peace Arch Healthcare Foundation’s journey mapping experience as well as case studies from other healthcare organizations.

Results 41

Results Donor Map Case Study 41

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. How the Spreadsheet Works: 1.

Track 228

Track Mobile Media Fundraising 228

Care2

JUNE 2, 2011

It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online donors become multi-channel donors. According to the study, it’s challenging to retain donors online, particularly if you don’t have a direct mail program in place. Here are some key findings. Get one now.

Results 68

Results Fundraising Case Study Mail 68

Amy Sample Ward

JUNE 15, 2012

" Case Study: Feeding America and the Spark Generator | Call2Action – Great case study about Feeding America's recent multi-channel campaign: "Feeding America is the nation's leading domestic hunger-relief charity.

Hunger 120

Hunger Web America Case Study 120

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Increase reach on social media channels. Increase engagement on social channels. Social media content mirrors other channels. We created a deck of cards with mini-case studies showing examples of how these state advocates had strategically incorporate social media into their social media plan.

Network 97

Network Build Learning Strategy 97

Connection Cafe

JANUARY 28, 2010

On the professional side, I’ve interviewed many industry professionals for articles, case studies, best practices guides, white papers and more. And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Author: Emma Zolbrod.

Channel 32

Channel Lesson Learning Haiti 32

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. A recent case study by Dataro.io Most organizations have already embraced some form of these outreach channels and have taken steps to institute AI within their organization.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

Campaign 97

Campaign Online Chapter Model 97

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. Below is an example that is representative of many of the grants lists we receive from the IRS: A Case Study: Helping Your 990 Match Your Story.

Communication 84

Communication Oregon Grant Portland 84

Amy Sample Ward

SEPTEMBER 14, 2010

In this session, we will explore the meaning of community across channels and how to choose and manage the strategic direction of multi-channel community building. We’ll invite three participants to serve as case studies, break up into small groups and collectively map out an online strategy.

Proposal 134

Proposal Louisiana Map NTEN 134

Care2

MARCH 23, 2009

Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising.

Channel 42

Channel Case Study Fundraising Offline 42

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. YouTube YouTube offers a platform for longer-form video content, which is great for sharing more in-depth stories, case studies, and event recordings.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There absolutely is a math to social and mobile media. How the Spreadsheet Works: 1.

Track 185

Track Mobile Media Fundraising 185

Eric Jacobsen Blog

SEPTEMBER 17, 2019

Their empowered employees create Wow stories, guests leave with lifelong memories, and the brand maintains an active channel of inspiring case studies that inspire other employees (resulting in more Wow stories, attracting more guests, and so on).

San Diego 40

San Diego Case Study Authoring Story 40

Nonprofit Tech for Good

MAY 10, 2010

You need to know basic HTML to utilize the Static FBML App on Facebook, to correctly design your Twitter and MySpace profiles, your YouTube channel, and to create and maintain a blog that is visually appealing and professional. My Top Five are below: 1. Learn basic HTML. Now is the time for early adoption of the mobile Web. Be creative.

Social Media 218

Social Media ROI Media Myspace 218