Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos. Really short.

Audience 58

Audience Video Camera Library 58

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Free Download: Taking Great Selfie Videos and Photos. on iPhone, 9.6% on desktop, and 2.8% You can find her at APaschkopic@mrss.com. Related Links: What’s Dark Mode?

Rate 122

Rate email Open Change 122

Tech Soup

MAY 5, 2015

The Internet has gone "video." Within the next couple of years, video will account for 69 percent of all consumer Internet traffic. It's definitely easier to grab great videos off the Internet to put on your website or blog than to make them. See our blog post, Can You Use Your Own Photos on Your Website?

Video 36

Video Websites License YouTube 36

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. You’ll start with your initial “investment” costs like staff time and additional costs (ie photos). Begin with the End in Mind: What’s Your Desired Outcome? This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Throw out the stock imagery and leverage text, photos, and videos to reinforce why someone should get involved. Use engaging visuals. Have multi-channel consistency.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Get Fully Funded

OCTOBER 31, 2022

Use compelling photos and video. On that thank-you page, have a bit of text to thank them for their donation and maybe a short thank-you video. Make this page short, easy to read, and include photos if possible so the donor can get an idea of how their money will make a difference. Update your blog.

Websites 89

Websites Giving Donation Nonprofit 89

Neon CRM

JANUARY 25, 2024

You can share a photo of the volunteer and a few points about how they serve the organization, or include an interview with them. Interviews are a great content type for this and can be shared in video or text format. Recognize Volunteers Does your organization get by with a little (or a lot) of help from volunteers?

Newsletter 52

Newsletter Content Ideas Tips 52

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably.

Communication 94

Communication email Marketing Reflection 94

Greater Giving

OCTOBER 13, 2022

Have photos, videos, testimonials, and fact sheets available that demonstrate your victories! You need a definitive benchmark for success, and a strong plan for how to reach it, for your donor to truly feel good about choosing your nonprofit to support. Donors Want To Be a Part of Something Good. Follow up with a thank-you.

Giving 85

Giving Gift Nonprofit Donor 85

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Photo by lecercle. My first reaction was – what does that stupid number mean? The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Checking in at a place.

Metrics 112

Metrics Facebook People Measure 112

AccelEvents

DECEMBER 1, 2020

Features range from live video streaming to pre-recorded, webinar-style sessions, as well as augmented reality and virtual venue spaces. . Continue to connect with your attendees by sharing guest photos or greeting each guest by name during the event. Hosting a virtual event is easy with powerful virtual event software.

Virtual 98

Virtual Ideas Fundraising Stream 98

Greater Giving

SEPTEMBER 12, 2022

What are the specific benchmarks for success that indicate success, and when will they be achieved? Use video, PowerPoint, or other visual aids to help tell the story of why your cause is important. If you’re trying to get people excited about helping kids in Africa go to school, show photos of smiling kids!

Fund 72

Fund Music Money Raise 72

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. Videos automatically play without sound, so making sure that they are close captioned is another easy way to boost mobile engagement. According to the recently released.

Mobile 65

Mobile Technology Social Media Phone 65

Bloomerang

DECEMBER 19, 2023

Slack Platform overview: Slack is a messaging platform that enables employees to send and receive multimedia messages, including regular chats as well as audio and video clips. You can centralize your team’s documents, images, videos, and other resources into one accessible location. This keeps all conversations focused.

Software 86

Software Free Tools Adobe 86

Greater Giving

OCTOBER 10, 2022

Think of actionable steps and physical outcomes, such as reaching a benchmark on new construction or funding a specific program. Place photos and videos on your GivingTuesday page to illustrate your goal and why it matters. Your goal should translate directly to a tangible outcome. Craft a compelling message.

Social Media 72

Social Media Donation Hunger Donor 72

Achieve

MAY 19, 2022

This could involve email, direct mail, video, social media, and more. meetings throughout the process, maintaining an overall planning calendar, and setting benchmarks to make sure everyone’s hitting their goals. For a virtual event, this is also when you’d take photos of the item. productive. !) Probably not!

Tips 59

Tips Organization Charity Software 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Include photos of the donors or the company logo whenever possible. Harrison has over 61.5k How can your organization apply this?

Charity 128

Charity Lesson Marketing Digital 128

AccelEvents

DECEMBER 1, 2020

Features range from live video streaming to pre-recorded, webinar-style sessions, as well as augmented reality and virtual venue spaces. . Continue to connect with your attendees by sharing guest photos or greeting each guest by name during the event. Hosting a virtual event is easy with powerful virtual event software.

Virtual 52

Virtual Ideas Fundraising Stream 52

Connection Cafe

MAY 10, 2017

The 2017 M&R Nonprofit Benchmark Study found that for every 1000 email subscribers, organizations can expect to have 39 Instagram followers, and that orgs experienced on average a 101% Instagram follower growth in 2016. Live videos on Instagram get preference in the Instagram news feed algorithm for display, so give it a try and go live!

Org 43

Org Influence Nonprofit Facebook 43

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The Pew surveys point out these benchmarks: • Nearly 20 million of the 225 million Twitter users follow 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts. People are using social and Internet platforms – many of which have immense amounts of unstructured and often shallow information.

Network 110

Network Work System Teen 110

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Care2

DECEMBER 16, 2013

People use Facebook to share stories, photos, and videos with friends. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. Here’s why: People Don’t Use Facebook to Donate Money.

Facebook 78

Facebook Donation Disaster Social Network 78

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. Paying attention to measurement benchmarks will be interesting here. What goals to set? What’s even going on here?

Google 95

Google Skype Org Stream 95

NTEN

MARCH 24, 2015

Amy DeVita, Third Sector Today “Email’s Not as Awesome as It Used to Be”: Highlights from M+R Benchmark Study , Aine Creeden, Nonprofit Quarterly Social-Media Stars Ascend as Top Partners for Nonprofits , Megan O''Neil, The Chronicle of Philanthropy Storifys #15NTCGreenScreen - We should have one every year!

Nptech 36

Nptech Austin NTC Netsquared 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Having benchmarks from other similar organizations in your space is important and valuable.

Social Media 50

Social Media Reflection Media ROI 50

Care2

AUGUST 22, 2013

Share a story, donate money, sign up for a contest, watch a video, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Add visual variety by highlighting new photos, captions, and links in the slide rotation every week. Media – Photos, Video, Audio. Did You Know?

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

All the great features of Facebook are available - writing on the Wall, uploading photos, and joining discussion groups. Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader.

Facebook 97

Facebook Stats Los Angeles Tips 97

Nonprofit Tech for Good

DECEMBER 3, 2020

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Connection Cafe

MAY 28, 2013

Videos, large blocks of explanatory text and huge photos that push the donation form far down on the page don’t belong. Grab the Online Marketing Benchmark Study for Nonprofits. . The form should be as close to the top as possible (again, see UUSC for a great example). And the VeriSign logo on the page.

Donation 53

Donation Online Donor Blackbaud 53

Connection Cafe

FEBRUARY 10, 2014

photo c/o JD Lasica. Dennis McCarthy gave us a sneak peak of the 2013 online benchmark report last year , who will make an appearance this year? The doGooder awards sponsored by see3 and YouTube presented at NTC celebrates the best in cause video over the course of the year. Visit [link] to see who is coming! The Keynotes.

Conference 45

Conference Technology NTC NTEN 45

CauseVox

OCTOBER 11, 2021

Think of creating an embeddable photo gallery or a place to add videos, all of which can be easily viewed and shared. One great photo with a small amount of copy can say a lot. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates. The photo helps, too. Storytelling.

Guide 73

Guide Giving Campaign Social Media 73

Nonprofit Tech for Good

APRIL 5, 2021

1) Maximize your Instagram Profile Photo and Bio. First, make sure that your nonprofit uses a well-designed, visually-striking profile photo a.k.a. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Avatar Social Media 363

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Technology.

Benchmark 102

Benchmark Photography Ratio Stats 102

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. Fail formally - protesting Wendy’s with a photo sharing with a protest sign but only got a few people doing it, heard so much about how hard it was for people to participate, etc. but didn’t stop doing photo contests; instead they adapted. this time they got 3,000 photos and 2,500 email address.

Social Media 102

Social Media Map Strategy Media 102

Care2

MAY 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Care2

AUGUST 12, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 28

Social Network Mobile Social Media Network 28