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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

Twitter 343
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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” If possible, include a photo of the stakeholder! An effective digital petition form should include a few key features and characteristics.

Advocacy 222
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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Free Download: Taking Great Selfie Videos and Photos. ” In other words, it will block senders (that’s you!)

Rate 122
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

My experiments were quite granular: What gets more interactions - sharing video or photos or links? Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. How do you track and measure your Facebook Fan Page against your objectives?

Metrics 97
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. You’ll start with your initial “investment” costs like staff time and additional costs (ie photos). Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67
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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.