Wild Apricot

JANUARY 18, 2013

Attention non-profits: See3Communications, YouTube and Edelman are conducting a survey about non-profit video use and they need your participation.

Profit 111

Profit Video Benchmark Studies 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. Michael has been front and center of video for nonprofits for years.

Video 113

Video Benchmark Headline Comparison 113

Wild Apricot

JUNE 5, 2013

See3, YouTube and Edelman have just released a benchmark report and guide on nonprofit video. nonprofit Video'

Video 108

Video Report Benchmark YouTube 108

Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

M+R

AUGUST 23, 2023

You open TikTok to recharge your brain and treat yourself to some bite-sized videos. Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. Read Time: 4 minutes It’s lunchtime.

Team 81

Team Meme Sound Trend 81

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. For a summary of trends seen in the benchmark, watch my video here. For all the trends, including information by vertical, download the full Online Marketing Benchmark. Watch the video on YouTube. Author: Vinay Bhagat.

Benchmark 48

Benchmark Convio Studies Summary 48

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Nonprofit Tech for Good

NOVEMBER 21, 2019

Showing the extent of destruction to our environment, this video creates a sense of urgency simply by stating that “we could be the last (generation) that can do anything about it. The medium of choice for millennials and Generation Z are videos and images. It’s time to decide.”. Tap into shared experiences.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Nonprofit Tech for Good

APRIL 10, 2022

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. That’s likely a result of nonprofits using Twitter much less than Facebook and Instagram.

Twitter 350

Twitter Practice Social Media Nonprofit 350

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. According to a 2019 article from Forbes , 90% of text messages are read within 3 minutes of being sent.

Donor 216

Donor Giving Gift Photo 216

Nonprofit Tech for Good

AUGUST 6, 2023

However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 240

Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

JANUARY 9, 2020

A video from Charity: Water entitled Water Changes Everything is an excellent example effective storytelling. ?. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada. Transparency.

Storytelling 260

Storytelling Accessibility Activities Active 260

NCE Social Media

NOVEMBER 20, 2013

Here’s a video describing the study’s findings and what it means to us who work at charities who use social media to drive people to donate and to action. Marketing and Awareness Research benchmark fundraising sauder socialmedia study' What are your thoughts on this new study?

Social Media 130

Social Media Org Media Benchmark 130

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

My experiments were quite granular: What gets more interactions - sharing video or photos or links? Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97

Metrics Benchmark Facebook Experiment 97

M+R

JUNE 5, 2023

The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. You never know who has anti-vaccine videos buried in their content libraries. Looking for benchmarks? We’ve got some Benchmarks. Enter: influencers. Find your people, even if they don’t know they’re “your people.”

Conservancy 80

Conservancy Influence Mail Headline 80

Tech Soup

SEPTEMBER 4, 2014

Super-short videos have become one of the coolest (and easiest!) Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Why Super-Short Videos? Fundraising videos. Really short.

Audience 58

Audience Video Camera Library 58

Bloomerang

JUNE 11, 2021

So it’s asking them, you know, I recommend doing some kind of either a poll, a survey, or even one-on-one share where you say, you know, “How do you feel about the fact that we just lost this proposal or it didn’t hit this benchmark?” ” or whatever that discouragement is. And you just state it. .

People 76

People Community Video Podcast 76

Nonprofit Tech for Good

JUNE 13, 2013

For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 5) 2013 Benchmarks for Nonprofit Video :: Download. Published by M&R Research Labs.

Social Media 230

Social Media Mobile Report Communication 230

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

JUNE 13, 2013

For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 4) 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. 6) 2013 Benchmarks for Nonprofit Video :: Download. Published by M&R Research Labs.

Social Media 223

Social Media Mobile Report Communication 223

Bloomerang

AUGUST 29, 2022

Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area.

Digital 118

Digital Program Tips Nonprofit 118

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Your technology should enable you to attach photos and documents, include links for video stories, and easily manage everything within your database.

Advocacy 222

Advocacy Action Support Help 222

Greater Giving

OCTOBER 20, 2022

Lay out the fundraising goal for each of your initiatives, and include photos and videos that focus on the importance of the cause and how a gift will help create real change. Videos and photos are essential ingredients to any website that wants to evoke an emotional response. Your photos and videos should reflect your current goal.

Donation 82

Donation Experiment Online Demonstration 82

Tech Soup

MAY 5, 2015

The Internet has gone "video." Within the next couple of years, video will account for 69 percent of all consumer Internet traffic. It's definitely easier to grab great videos off the Internet to put on your website or blog than to make them. Please visit the site to view this video). But is it legal?

Video 36

Video Websites License YouTube 36

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.) to engage with constituents?

Survey 46

Survey Content Benchmark Marketing 46

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison.

ROI 67

ROI Storytelling Measure Story 67

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Free Download: Taking Great Selfie Videos and Photos. on iPhone, 9.6% on desktop, and 2.8% You can find her at APaschkopic@mrss.com. Related Links: What’s Dark Mode? Is your email robot ready for marketing automation?

Rate 122

Rate email Open Change 122

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. Prominently feature a “Thank You” video. It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process. Donate: Oxfam America.

Paypal 264

Paypal Ideas Social Media Mobile 264

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.) to engage with constituents?

Survey 39

Survey Benchmark Content Marketing 39

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MAY 13, 2016

Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. On average, your followers should grow 23% annually on both Facebook and Twitter. Source: TrackMaven. Source: Abila. Source: Network for Good.

Social Media 100

Social Media Stats NGO South America 100

Blue Fox

FEBRUARY 24, 2021

It is offered free through The Board Doctor's website and comes with an optional complimentary debrief phone call or video chat to review results and plan potential next steps the board can take as it seeks to get better. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

Test 78

Test Government Spam Nonprofit 78

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Since the release of Facebook Live , Facebook video exposure has increased 360% across everyone’s news feed. The number of smartphone users worldwide has reached 2.4 billion by 2020.

Trend 276

Trend Communication United States Online 276

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Throw out the stock imagery and leverage text, photos, and videos to reinforce why someone should get involved. Use engaging visuals. Have multi-channel consistency.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Neon CRM

JANUARY 25, 2024

Interviews are a great content type for this and can be shared in video or text format. You could also link to a campaign page or video to increase traffic to it, a photo gallery from an event, or a robust list of resources or articles your members would be interested in.

Newsletter 52

Newsletter Content Ideas Tips 52