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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Include photos of the donors or the company logo whenever possible. Harrison has over 61.5k How can your organization apply this?

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Best Tips to Rock your Online Presence

Care2

Share a story, donate money, sign up for a contest, watch a video, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. topic, draft headline, and bulleted ideas to expand on. Add visual variety by highlighting new photos, captions, and links in the slide rotation every week.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Videos, large blocks of explanatory text and huge photos that push the donation form far down on the page don’t belong. And the VeriSign logo on the page.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Use headlines to let the reader know what to expect in each section. Use graphics, charts, photos, and video to break up the text and give the reader some eye candy. ” Measuring success While there may be some national benchmarks for some of these numbers, the smartest thing you can do is measure against yourself.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Flickr photo by Lenz Grimmer. Flickr Photo by Dave Cross. Needs photo of someone holding their head or screaming) So, how to deal with the complexity? This YouTube video shows how to exclude your internal traffic (min 2:13) by using a filter. What is your benchmark? B: Coffee Machine or Plantation?