Text donor love to boost your end-of-year giving
EveryAction
OCTOBER 26, 2022
M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.).
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