Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

My experiments were quite granular: What gets more interactions - sharing video or photos or links? Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Greater Giving

OCTOBER 20, 2022

Lay out the fundraising goal for each of your initiatives, and include photos and videos that focus on the importance of the cause and how a gift will help create real change. Videos and photos are essential ingredients to any website that wants to evoke an emotional response. Your photos and videos should reflect your current goal.

Donation 82

Donation Experiment Online Demonstration 82

Bloomerang

SEPTEMBER 21, 2021

The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. Choose some of your best photos and select a title and core theme that will help you review the year from one specific lens of focus. Here are a few things to consider when creating your report. .

Report 107

Report PDF Donor Summary 107

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% Free Download: Taking Great Selfie Videos and Photos. on iPhone, 9.6% on desktop, and 2.8% You can find her at APaschkopic@mrss.com. Related Links: What’s Dark Mode? Is your email robot ready for marketing automation?

Rate 122

Rate email Open Change 122

The Storytelling Non-profit

JANUARY 24, 2022

You’ll start with your initial “investment” costs like staff time and additional costs (ie photos). Storytelling Tips: Create Benchmarks for Comparison One final piece of advice I’ll share about measuring the ROI on stories is to have a benchmark for comparison. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. But there are countless benefits to registering your nonprofit with RoundUp App , including: A custom RoundUp App registration page with your own logo, photo, and impact statement.

Effective 278

Effective Fundraising Nonprofit Channel 278

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. And if it goes well, why not extend it and run it as your end-of-year campaign?

Giving 59

Giving Tips Press Netherlands 59

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Throw out the stock imagery and leverage text, photos, and videos to reinforce why someone should get involved. Use engaging visuals. Have multi-channel consistency.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Neon CRM

JANUARY 25, 2024

You can share a photo of the volunteer and a few points about how they serve the organization, or include an interview with them. You could also link to a campaign page or video to increase traffic to it, a photo gallery from an event, or a robust list of resources or articles your members would be interested in.

Newsletter 52

Newsletter Content Ideas Tips 52

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

APRIL 11, 2013

A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. For every 1,000 email subscribers, groups in the Benchmarks Study have 149 Facebook Fans, 53 Twitter Followers, and 29 Mobile Subscribers.

Facebook 69

Facebook Twitter Benchmark Social Media 69

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Photo by lecercle. My first reaction was – what does that stupid number mean? The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Checking in at a place.

Metrics 112

Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Flickr Photo by Jek in the Box. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. The Importance of Benchmarking. NTEN – E-Nonprofit Benchmark Study. PostRank Nonprofit Blogs Benchmarking. Digital IQ Public Sector Benchmark.

Measure 101

Measure Social Media Media Benchmark 101

NetWits

APRIL 26, 2012

In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. The right column of CARE’s donation form provides all of this: 5) Add a compelling photo to your donation form.

Websites 207

Websites Online Donor Cancer 207

Greater Giving

OCTOBER 13, 2022

Have photos, videos, testimonials, and fact sheets available that demonstrate your victories! You need a definitive benchmark for success, and a strong plan for how to reach it, for your donor to truly feel good about choosing your nonprofit to support. Show potential donors your successes, and how donated funds have accomplished them.

Giving 85

Giving Gift Nonprofit Donor 85

NTEN

AUGUST 5, 2014

Set your own benchmarks: Guidelines, benchmark reports, and best practices are helpful to know, but ultimately its important to know your audience. See photo on the left) Together, we joined forces and presented on the top tips and tools for creating visual media with a limited budget, and explained why its so important.

Communication 94

Communication email Marketing Reflection 94

AccelEvents

DECEMBER 1, 2020

Continue to connect with your attendees by sharing guest photos or greeting each guest by name during the event. Encourage photos that show participants doing the challenge and add brownie-points for festive gear. When hosting a physical challenge, be sure to hit a benchmark that you want participants to hit.

Virtual 98

Virtual Ideas Fundraising Stream 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Photo by M. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Schenekenberg. Many feel the same as Craig Newmark. Respond here.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

MAY 23, 2017

Your fan count is the simplest way to know how many people see the messages, calls to action, photos, invitations, appeals, and news you post. In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . Enter the Earned Reach Average, or ERA. 225=13.5).

Facebook 32

Facebook Benchmark Social Media Studies 32

Get Fully Funded

OCTOBER 31, 2022

Use compelling photos and video. Make this page short, easy to read, and include photos if possible so the donor can get an idea of how their money will make a difference. Even if you don’t think you have time or space to tell stories in words, use videos and photos to let your potential donors know the difference their gifts can make.

Websites 89

Websites Giving Donation Nonprofit 89

Achieve

MAY 19, 2022

meetings throughout the process, maintaining an overall planning calendar, and setting benchmarks to make sure everyone’s hitting their goals. For a virtual event, this is also when you’d take photos of the item. After all, do you want to spend the day before your auction taking and uploading photos of all 30+ items?

Tips 59

Tips Organization Charity Software 59

Greater Giving

OCTOBER 10, 2022

Think of actionable steps and physical outcomes, such as reaching a benchmark on new construction or funding a specific program. Place photos and videos on your GivingTuesday page to illustrate your goal and why it matters. Your goal should translate directly to a tangible outcome. Craft a compelling message.

Social Media 72

Social Media Donation Hunger Donor 72

NetWits

JUNE 13, 2011

flickr.com/photos/mikebaird. Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community.

Channel 118

Channel News Mail Blogger 118

Greater Giving

SEPTEMBER 12, 2022

What are the specific benchmarks for success that indicate success, and when will they be achieved? If you’re trying to get people excited about helping kids in Africa go to school, show photos of smiling kids! Will this be enough money on its own, or do you need an additional source of funding? Same with stories and examples.

Fund 72

Fund Music Money Raise 72

NTEN

APRIL 22, 2010

The Nonprofit Social Network Benchmark Report , our joint project with Common Knowledge and thePort, told you that 86% of nonprofits have a presence on Facebook. " But we'd recommend you give it a read (it's free) even if they didn't discuss the need to experiment with whether photos of puppies are more effective than photos of cats. >

Facebook 74

Facebook Disaster Benchmark Nonprofit 74

AccelEvents

DECEMBER 1, 2020

Continue to connect with your attendees by sharing guest photos or greeting each guest by name during the event. Encourage photos that show participants doing the challenge and add brownie-points for festive gear. When hosting a physical challenge, be sure to hit a benchmark that you want participants to hit.

Virtual 52

Virtual Ideas Fundraising Stream 52

NTEN

JANUARY 23, 2012

Flickr photo: andercismo The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach. One of the things we wished for as we navigated the campaign: benchmarks. We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks.

NTEN 55

NTEN Campaign Fundraising Benchmark 55

Care2

SEPTEMBER 30, 2014

Also make sure you include any compelling stories, successes, or photos so donors feel that their donation made a difference. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' Close The Loop Don’t forget to thank your donors and tell them if you met your goals.

Studies 78

Studies Online Fundraising Nonprofit 78

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

The book mentions that 40% of nonprofits have one to two digital staff, according the Nonprofit Digital Teams Benchmark Report - so these staff job descriptions might be integrated into other positions for smaller organizations. I don’t have a dog right now or else I’d bribe it with some cheese and snap a photo.

Campaign 97

Campaign Online Chapter Model 97

NonProfit Hub

JULY 12, 2016

According to the 2015 Nonprofit Benchmark Study , online revenue for nonprofits grew by 19% in 2015, a seven percent increase over the previous year. It is your home base for online traffic, which, as we know from the Benchmark Study, is on the rise. In particular, monthly giving grew faster than one-time giving in 2015.

Local 28

Local Marketing Fundraising Philadelphia 28

NTEN

JUNE 8, 2011

Flickr photo: ibarir I know only the biggest nerds have favorite white papers, but we've already established my nerd street cred, right? The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago.

Donor 58

Donor Offline Mail Channel 58

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. Your page’s cover photo is another area that is displayed differently on desktop and mobile, so make sure it is sized to ensure that no critical information is cut off of the smaller mobile display.

Mobile 65

Mobile Technology Social Media Phone 65

NetWits

NOVEMBER 11, 2010

Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like. Photo by M i x y. Analyze your data to see if your emarketing efforts are inline with industry standards. Am I thinking about email and emarketing correctly?

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Photo by Caveman92223. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of the less obvious benchmark s (such as SEO rankings and referrals, customer satisfaction scores and other business data). . Make a note of ROI benchmarks. Take her ROI and Measurement list.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Having benchmarks from other similar organizations in your space is important and valuable.

Social Media 50

Social Media Reflection Media ROI 50